Why personalities matter

Peter Pilarski • December 8, 2020
The previous episode eluded to personalities and why they matter to your business. From a personal perspective, we know first-hand how important the correct personality fit or match is to your business as well as in your personal life.

Many of you may not know that I (Peter) was married previously, this marriage failed due to what I believe was an incompatibility of personalities. This is how the book, ‘The Wisdom of the Enneagram’, and the philosophies around personality and personality fit became an important part of how I formed relationships both personally and professionally and how it came to be an invaluable tool that we implemented in building our business.

The importance of personality tests

Many corporations have realized that personality tests can be an important tool in how they recruit and how the right personality match serves as the basis of a good working relationship.   


The personality test in this book provides a good indication of where your strengths lie and what your potential weaknesses are. Peter is for example a 7. For those of you who have read this book and are a 7, you’ll know that 7s are ideas-orientated. They thrive on variety and don’t like to feel that they are stuck in a place where there is no room for adjustment or change. This personality type is enthusiastic and easily excitable.


Christina, on the other hand, is an 8 meaning she is a natural leader, assertive, and very organized. It is a personality type that fits the role of mentor, protector and if you’re a mom then you’re the ultimate ‘mama bear’. It is a nurturing personality type that likes to takes care of people.

Personality tests - a part of our culture

Our staff at CIPR Communications are encouraged to do personality tests to see how best they fit into our work culture. We also like to implement personality tests in our onboarding process. We have found that by incorporating this into our onboarding process that we are better equipped to connect with clients on their level; we find that we are more empathetic and understanding of their requests because we recognize that people are different and how they view the world is unique. 


Through connecting with them based on their personality type, we can create
digital marketing, public relations, or web design strategies that add value to the client; we create a strategy that means something for that person. This is what great service means to us and we believe it is such an important part of any business.

Consider who your personality fit is

If we could leave you with a tip worth remembering when building your business, it would be that marketing communication is a very human interactive subject. You should consider personality fit when choosing a marketing communications agency. 


Christina and I implemented this tool in our relationship to assess our compatibility, and this is what we believe makes our partnership a great one. 


Thank you for joining us on this episode. We hope that you enjoyed our discussion on how personality tests can be valuable in building a business.


We hope that you’ll join us on our next episode where we’ll discuss more about how important digital marketing is for your business.

April 29, 2022
CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's Energize Don't Hide event. CALGARY, AB, April 28, 2022 /CNW/ - Calgary businesses CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's (CMHA Calgary) Energize Don't Hide event to raise awareness about mental health, build connection and community, and fundraise for the ongoing delivery and expansion of CHMA Calgary programs. These local companies are committed to helping the Canadian Mental Health Association's Energize Don't Hide Calgary campaign and are encouraging other businesses to participate through incentives and prizes. The first two businesses that contact Peter Pilarski ( peter@ciprcommunications.com ) to join Energize Don't Hide as a result of this challenge will receive a free Digital Competitive Analysis Report from CIPR Communications. Certified Flourishing Coaching will also provide complimentary Life Coach Training and Certification to the first individual or solopreneur who contacts Abe Brown ( abe@momentumcoach.ca ) to sign up a team. Additionally, Rumble Boxing Studio has agreed to provide $100 Personal Training Gift Certificates for a First Free Session, a Free Heavy Bag Class and Complimentary Group Bookings to all companies that participate in Energize Don't Hide. "We know that physical activity and a sense of belonging to a community can help to improve mental health," said CIPR Communications Vice President Peter Pilarski. "We wanted to take advantage of Energize Don't Hide Calgary to bring local businesses together to raise awareness, lift our collective spirits, raise some money for CHMA Calgary and have some fun while we are at it." In addition to challenging other businesses and individuals to participate in Energize Don't Hide, CIPR Communications invites registered teams to join their team every Friday for a weekly group training or outdoor fitness session, starting with a private group heavy bag session at Rumble Boxing Studio 17 AVE on Friday, May 6th at 1:30 PM. Interested participants can email peter@ciprcommunications.com to take part. "We are thrilled to host the CIPR Communications Team and anyone who joins them at Rumble Boxing Studio on May 6th," said Kealan Bailey, founding trainer at Rumble Boxing Studio. "While getting any kind of exercise is great for mental health, participating in group fitness adds a sense of community that enhances the experience and punching a heavy bag has many therapeutic benefits." Energize Don't Hide runs from May 2 to June 30. During this time participants are challenged to complete 3,300 minutes of activity and teams are challenged to complete 33,000 minutes of activity while raising money for CHMA Calgary's mental health programs. For more information, visit the Energize Don't Hide website. About Certified Flourishing Coaching The Certified Flourishing Coach Model™ is evidence-based and practitioner focused, meaning that it is based on science and psychology. "Evidence-based" describes an approach to medicine, education, and other disciplines that emphasizes the practical application of the findings of the best available current research. Essentially, it means that a concept or practice is supported by a large amount of scientific research. So, when we describe the Flourishing Coaching Model™ as evidence-based, we mean that we are taking the best available current research around people, change, and specifically how people flourish, and practically applying it with a coaching lens. About Rumble Boxing Studio Rumble offers a one-of-a-kind badass fitness experience, with a fight club meets nightclub vibe. We bring together a high-intensity boxing workout with the powerful platform of group fitness. We are more than just fitness; we are a community. All experience levels are welcome.
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