Research & Strategy

Your successful marketing and communications starts with research and a strategy-first

Marketing and Communications Strategy & Tactical Plan

Your comprehensive marketing and communications program starts with our proven strategy and tactical plan. Our approach is all about you, your clients, and your stakeholders - it starts with and prioritizes listening. Through a series of listening and research exercises, we learn about what is most important to you and your clients – it is at this intersection where great marketing and communications happen, and success is achieved.


Every strategy and tactical plan is custom built and tailored to the specific need of each company it's written for. Your strategy could include marketing persona development, a digital marketing blueprint, a communications and public relations strategy, a traditional marketing strategy, social media strategy and retail or B2B sales strategy, brand guides, and more. All of our strategies include the development of a custom measurement dashboard tailored specifically to the needs of your business.

Digital Marketing Blueprint & Tactical Plan

Your company’s digital foundation and online marketing infrastructure are developed through our Digital Marketing Blueprint and Tactical Plan. Your blueprint will be developed through deep research and will provide details about the outcomes you can expect to achieve, as well as the key performance indicators that will be used to measure performance.


The completed blueprint will include; a detailed competitive analysis, target and goal setting, buyer persona classification, a content analysis, an analysis of online offers, conversion path analysis, digital marketing tactics and details about reporting and KPIs. This comprehensive document will give you the confidence you need to move forward boldly with your digital marketing investment.

Polling and Surveying

When you have hunches, think you know but are not sure or have no idea, it is critical that you take the time to find out - and this is where polling, surveying, and social listening come into play. The more you can eliminate guessing and unvalidated assumptions when developing marketing and communications programs, the more likely your marketing and communications will hit the mark – it’s that simple.


You can gain insights and a deep understanding of what your ideal customers are thinking. From simple surveys that can be deployed through email or text message to telephone and internet polling, formal focus groups, and highly sophisticated social listening systems that follow online conversations in real-time, we can help you uncover nuanced details that will help your brand stand out in the eyes of your customers.

Digital Audits and Analysis

Are you investing in digital marketing but not sure if it's producing results? Are you trying to solve a specific marketing problem but do not know where to start? Wondering how your competitors are doing online compared to your company? Looking to improve the conversion rate of your website? Our digital audits and analysis might be the solution you need.

 

We offer paid search audits, website quality audits for SEO, competitive analysis reports, live website conversion rate optimization audits and several more in-depth auditing services that are designed to give your business-specific, actionable recommendations that will make an impact on your bottom line. Stop guessing and start winning with your proven technical audits and analysis services.

Case Studies

We Love Our Clients. Our Clients Love Us Because We Produce Results.

client

“We appreciate their large network within WSI, where we run a dedicated SEO program and paid Google advertising. CIPR cares about our business”

Steve Rosset, Last Frontier Heli Skiing

client

“Highly recommend the CIPR team for their marketing savvy. We  used other companies in the past - nothing compares to CIPR and their WSI Network.”

Sean Carson, Westside Laser & Light

client

“CIPR is one of the best choices I made for my business. They we're able to effectively understand and offer the right tools through the WSI network.”

Ryan Roch, Lake City Cannabis

client

“CIPR is your go-to company with for all of your marketing, communications and digital strategy needs. Their WSI network is unrivalled. ”

Catherine LeBlanc, Alberta Ballet School

Speak With a Marketing and Communications Strategist

Give us 30 minutes and we’ll show you how we can help you achieve better results.

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