2021 WEB AWARD FOR
OUTSTANDING ACHIEVEMENT
in Web Development for Métis Crossing.
Tourism and Destination Organization Services
We Love Tourism Organizations
- Destination Marketing Organizations
- Destination Organizations
- Regional Destination Marketing Organizations
- Community Destination Marketing Organizations
- Economic Development Offices
- Indigenous Tourism Associations
- Tourism Operators
As Tourism Destination Marketing Experts We Become Your Trusted Advisor.
We have been honoured to work alongside Destination Organizations and Economic Development offices to help them re-imagine brands, develop community advocacy programs, launch campaigns that get locals excited about destination development, manage media and stakeholder relations, and assist with external marketing and communications efforts. From development of your tourism master plan to your local campaign - we have you covered.
When we work with you we bring our network of experts to the table. From seasoned consultants that have worked with DMOs for decades to worldwide experts on conversion, marketing, and communications. No matter how we engage our strategy-first approach means we work with your team to understand your roles, your board, your overall strategic plan, and your community. We understand the complex world of tourism marketing and destination management.
Everything Your Tourism Organization Needs
Strategy
- Tourism Master Plans
- Destination Development Campaigns
- Digital Marketing Blueprints
- Destination Strategies
- Tourism Marketing Strategies
- Resident Empowerment Strategies
- Board and Stakeholder Facilitation
Campaigns
- Value of Tourism
- Brand Launch
- Local Advocacy
- Consumer Marketing
- Public Relations
- Government Relationship Building
- Destination Launch and Development
- Funding Campaigns
- Membership Campaigns
- Education
- Pay to Play Model Development
Tactics
- Content Writing
- Social Media Management
- Website Development and Maintenance
- Newsletters
- Marketing Buys
- Digtial Marketing including PPC, SEO, and other innovative tactics
- Board Management
- Coaching and Support
- Toolkits and Templates
Value of Tourism
CIPR is pushing the boundaries on ensuring locals are engaged in their tourism economies enabling destination development and meaningful communications campaigns. How are we doing it? Through polling, focus groups, strategy development, and execution of innovative tactics (like the Luv'n the Loops radio segment and podcast our CEO is currently co-hosting!). Our Value of Tourism projects are helping DMOs articulate why tourism is essential to local economies and the data is helping garner the support for tourism from community leaders.
Our Value of Tourism tactics may include:
- Strategy and Planning
- Advocacy Campaigns
- Local Advocacy Toolkits
- Polling
- Local Media Buys and Marketing
- Presentation Preparation and Speaking
- Government Relations
- Media Relations
Stakeholder and Corporate Communications
CIPR’s expertise and background in stakeholder and corporate communications has allowed us to come alongside destination organization’s communications team to bring engagement plans to life. We have completed required MRDT surveying and facilitated focus groups – both helping us great a strategy for increased and more focused communications that help to show value and empower stakeholders, members, and partners to advocate and stay involved. We assist with communications execution including media relations; from press releases to media tours and from pitching long-lead publications to deskside briefings.
The CIPR team is comfortable with your DMOs writing needs from monthly newsletters to annual reports. We are working on unique ways to reach your partners and members through social media groups and posts, unexpected mailouts and surprise deliveries, and leveraging local media to help spread the message.
Our support for your stakeholder and corporate communications team includes:
- Member/Partner Surveying
- Focus Groups
- Communications Planning and Strategy
- Media Relations
- Content Creation
- Presentation Preparation
Destination Marketing
CIPR’s marketing expertise translate to support for Destination Marketing Organizations in several ways.
We can engage with your team in a few ways when it comes to marketing:
- Your external marketing strategy and execution – we love working alongside your team to ensure we are using digital and traditional marketing to draw more visitors to your destination
- Supporting your partners up their own marketing game through training, coaching, and becoming their trusted marketing partner. We help by providing another set of hands to help your tourism community ensure they have their own marketing plans, functional websites, local search engine optimization, social media content plans, and robust content.
- Your local marketing strategy and execution. In some communities this ties directly to the Value of Tourism program and focuses around great marketing to attract and recruit ambassadors. In other communities this is about supporting the marketing efforts of major events and major projects. We love getting locals excited about tourism and about the fantastic things happening in their community.
Our support for your marketing team includes:
- Marketing collateral and design
- Digital marketing and traditional marketing creation, execution, buys
- E-Newsletters
- Social Media Monitoring, Management, Content
- Content Creation
- Content and Marketing Schedules
- Event marketing
- Brand guidelines and standards
Contact Us
Want to learn more about building a community of advocates? Have a big project you need to create support for? Want to talk to an expert about your destinations marketing and communications efforts?
Contact Peter now. Call us at 403.462.1160 or send us a message using the form below and we’ll get back to you as soon as we can.
