2021 WEB AWARD FOR
OUTSTANDING ACHIEVEMENT
in Web Development for Métis Crossing.
The CIPR web development approach - how
Christina Pilarski • August 24, 2021
We are Christina and Peter Pilarski, founders and leaders of CIPR Communications.
We’ve talked about conversion-focused web development and why we take this approach in our work. In this episode, we take a look at how we implement this approach, and the process we follow with a client once they have given us the go-ahead to build their website.
Web development is not a simple process; there are many different parts up in the air at the same time. One of our strengths at CIPR, with web design and our other services, is that we have set up specific procedures to follow to ensure that the project gets done well, on time and under budget.
The CIPR Website Building Process
Having a proper process in place enables us to draw some clear lines with regard to scope, budget and timelines. Christina is always amazed when someone tells her that they’ve been working on a website build for two years! There really is no need for that. The reason that this happens is probably that the clients in question are dealing with web designers working from a more open-ended, creative-focused perspective. With us, our conversion-focused approach is accompanied by a project management-oriented process. More than that though, at CIPR, the person project managing your build is actually knowledgeable about design and development, which is not always the case with other agencies. This creates a steady flow of information and feedback among all the different people involved, which helps the project get done faster, more efficiently and with a result that is in line with the client’s needs.
The basic steps in our process are as follows:
- Workshop: When we start working with a client, we apply our tried and tested template to the project, which lays out the exact sequence of events, allowing us to show the client exactly what to expect. The key is transparency: everyone should know exactly where the project stands at all times. The first step, with this in mind, is a workshop attended by our team, and everybody on the client’s team who will be involved in contributing to the build or approving work at any stage. In addition to questions of look and feel, we dive deep into the expected functionalities of the new website, as well as practical considerations such as account log-ins, etc. These workshops ensure that, before we even start any work, we have all the information we need.
- Site map and content architecture: After the workshop, our team starts to develop the site map, as well as an outline of what all the content requirements will be on each page. We call this outline the content architecture. At this stage, we create mock-ups and get sign-off from the client before proceeding to the next phase.
- Development: Having got sign-off from the client, we start building the website, going through a rigorous first round of internal edits before we show the client anything. From there, we go back and forth between us and the client until we get it right.
Find out more about
CIPR Communications’ web design services by listening to the seventh series of
our podcast. For more information about web development, content marketing, SEO and our other services, read our blog, listen to other podcast episodes, or
contact us.
CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's Energize Don't Hide event. CALGARY, AB, April 28, 2022 /CNW/ - Calgary businesses CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's (CMHA Calgary) Energize Don't Hide event to raise awareness about mental health, build connection and community, and fundraise for the ongoing delivery and expansion of CHMA Calgary programs. These local companies are committed to helping the Canadian Mental Health Association's Energize Don't Hide Calgary campaign and are encouraging other businesses to participate through incentives and prizes. The first two businesses that contact Peter Pilarski ( peter@ciprcommunications.com ) to join Energize Don't Hide as a result of this challenge will receive a free Digital Competitive Analysis Report from CIPR Communications. Certified Flourishing Coaching will also provide complimentary Life Coach Training and Certification to the first individual or solopreneur who contacts Abe Brown ( abe@momentumcoach.ca ) to sign up a team. Additionally, Rumble Boxing Studio has agreed to provide $100 Personal Training Gift Certificates for a First Free Session, a Free Heavy Bag Class and Complimentary Group Bookings to all companies that participate in Energize Don't Hide. "We know that physical activity and a sense of belonging to a community can help to improve mental health," said CIPR Communications Vice President Peter Pilarski. "We wanted to take advantage of Energize Don't Hide Calgary to bring local businesses together to raise awareness, lift our collective spirits, raise some money for CHMA Calgary and have some fun while we are at it." In addition to challenging other businesses and individuals to participate in Energize Don't Hide, CIPR Communications invites registered teams to join their team every Friday for a weekly group training or outdoor fitness session, starting with a private group heavy bag session at Rumble Boxing Studio 17 AVE on Friday, May 6th at 1:30 PM. Interested participants can email peter@ciprcommunications.com to take part. "We are thrilled to host the CIPR Communications Team and anyone who joins them at Rumble Boxing Studio on May 6th," said Kealan Bailey, founding trainer at Rumble Boxing Studio. "While getting any kind of exercise is great for mental health, participating in group fitness adds a sense of community that enhances the experience and punching a heavy bag has many therapeutic benefits." Energize Don't Hide runs from May 2 to June 30. During this time participants are challenged to complete 3,300 minutes of activity and teams are challenged to complete 33,000 minutes of activity while raising money for CHMA Calgary's mental health programs. For more information, visit the Energize Don't Hide website. About Certified Flourishing Coaching The Certified Flourishing Coach Model™ is evidence-based and practitioner focused, meaning that it is based on science and psychology. "Evidence-based" describes an approach to medicine, education, and other disciplines that emphasizes the practical application of the findings of the best available current research. Essentially, it means that a concept or practice is supported by a large amount of scientific research. So, when we describe the Flourishing Coaching Model™ as evidence-based, we mean that we are taking the best available current research around people, change, and specifically how people flourish, and practically applying it with a coaching lens. About Rumble Boxing Studio Rumble offers a one-of-a-kind badass fitness experience, with a fight club meets nightclub vibe. We bring together a high-intensity boxing workout with the powerful platform of group fitness. We are more than just fitness; we are a community. All experience levels are welcome.
Pilarski was named to Entrepreneurs Herald’s Top 30 Entrepreneurs to Look Out For in 2022 List
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Core Web Vitals: What it Means and How to Measure Them On Your Website While we saw some important changes in 2021 and we expect to see more over the course of 2022, the tried-and-true digital marketing practices that have worked in the past will continue to serve you well into the future. Provide a great user experience on your website pages Back in May 2021, Google introduced its Core Web Vitals update, which rolled out over the summer months. This update is all about improving page experience signals that measure how users perceive the experience of interacting with a web page. At the end of the day, Google is looking to provide the best answers to people’s questions while at the same time providing a great user experience – in its essence, it really is that simple. Simple as it may be, however, it’s not always that easy to achieve!
What are the Benefits of a Landing Page? Landing pages provide a vital touchpoint with you and potential customers, serving as the initial brand interaction through engaging content with an opportunity to generate a lead through a form fill. Here are some key benefits to creating an audience-specific landing page for your next marketing campaign: - Generate leads and conversions - Provide valuable insights into your target audience(s) - Help grow your newsletter subscriber list - They support your business goals through measurable metrics - Increase brand value What types of content does a landing page offer? A good landing page should have a clear message, nurture leads with appropriate content, and the most important, have a call-to-action awareness or consideration form. Here are a few types of content offers you can add to your landing page to convert users into leads: eBooks and whitepapers Event Registration and Webinars Email Newsletter subscriptions Free trials As you begin exploring a landing page for your business, there are a few additional things to consider. Don’t distract your user from the end goal. Limit any unnecessary content that would shift focus from filling your form out. And most importantly, think about how valuable your offer is. The more valuable, the more engaging it will be for the user. Want to take your marketing campaign to the next level? Book a meeting with one our experts today.
November 2021 Newsletter
CIPR Communications Wins Two Web Marketing Association WebAwards in 2021. For Website Development in Collaboration with Indigenous Clients in the Tourism Sector
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