2021 WEB AWARD FOR
OUTSTANDING ACHIEVEMENT
in Web Development for Métis Crossing.
Social Media
Social Media Marketing Services
There’s no doubt that the world of social media is growing and at a rapid pace. But the sense or want for connection is not something that is entirely new; it is the immediacy for the technological world that is changing the game of human connectivity. Social media now allows for numerous platforms for two-way communication in an instant! Platforms like Facebook, Instagram and Twitter connect us in ways that traditional media no longer can.
Social media should be a key component of your marketing and communications plan.
At CIPR communications, we work with a variety of businesses who are looking for best practices when it comes to social media, so we have written out our top tips on this page!
Want to see how your social media is performing? Get a free Internet Business Analysis that will take a look at your whole digital footprint - including your social channels and those of your competitors. Fill in this form and our growth expert, Peter Pilarski, will contact you within one business day.
Want to see how your website performs and what keywords and search engine traffic you are missing out on? Get a free Internet Business Analysis
Your 4-step Social Media Plan
Followers
Social media is an excellent way to tell your brands story and reach your intended audience, and growing your platform is essential to reaching these goals. Growing your platforms following can be achieved by providing strong calls to action on your social media posts, whether this be a download, or link to your blog or website. Customer incentives is another way that you can build up your following, by giving your customers a reason to come back to you.
Engagement
Now that you have attracted an audience of followers to your social media platforms, you want to keep them. It’s important to keep up the engagement on your social media, as this is how your followers are going to interact with you and your brand. Our expert social media advisor suggests utilizing features such as Instagram stories to provide additional content engagement for your followers that fall outside of your curated grid style. But social media is not all about the visuals. Sharing, commenting and sparking conversations with your followers are also a great way to increase your social media engagement.
Content
It is important to consider your audience and ensure that you are providing them with top quality content that is easily digestible for them. The best way that we have found for you to organize and plan out your content is through a calendar approach. By using a calendar, you have a high level, and visual plan of what is coming up each week as well as the ability to plan as far in advance as you’d like! There are many online platforms out there that help you to schedule your content, or you can go the traditional pen and paper route.
Picking a Platform
Through our expertise at CIPR Communications, we work together with you and your business to pick out which social media platform would be the best fit for you. Through our experience in the industry you can trust us to know what is best! Are you leaning more to the creative visual and graphic design? Maybe Instagram or Facebook is for you. Are you hoping to portray a more professional stance in your industry? You might want to consider LinkedIn. Want to prove short and snappy bits of information to your followers? Looks like Twitter would be the platform for you!
Social Media for Business
Our CEO, Christina Pilarski, spent time studying and creating a Masters thesis around the importance of social media engagement. Her course, Social Media for Business, gives business owners the foundation expertise they need to grow their own social media channels. The webinar allows people to understand the basics and work towards a robust social media program. Social Media for Business' ideas are how the CIPR team will approach your social media management. We are strategy-first - we collaborate with you to understand your business goals and priorities so we are building out a social media presence that matches your organization.
Social Media Case Studies
Why People Trust Us for Social Media
“Working with this team has been a fun and productive experience. They keep our social media professional yet personable. They are great coaches.”
Krista Leddy, Métis Crossing
“Highly recommend CIPR Communications for social media and marketing. We had used other companies and CIPR is operating on another level.”
Sean Carson, Westside Laser and Light
"CIPR knows social media. Becoming a master in social media isn't easy but CIPR helps to navigate you through the noise and points you in the right direction.."
Jacqui Esler, Bowness Maintstreet BIA
“CIPR has polished my online presence, listened to my vision, did research to on viability and now finds new ways to help me expand. My social has never looked better ”
Misty McKenzie, Sugar Shack
