So What Do I Do?

Christina & Peter Pilarski • March 22, 2021

We are Christina and Peter Pilarski, founders and leaders of CIPR Communications and hosts of Two Babies and a Business. This 12th podcast on hiring a marketing agency versus in-house will summarize everything we have discussed in this series. We review assessing your business and working with a marketing agency so you are set up for long term success.

Assessing your Business


You should always be assessing your business on a regular basis. It is important to know where it is at financially and if you are in a growth phase or not. In our past episodes, we have looked into the benefits of listing your current resources. You should list out everyone in your organization and what their role is so you can identify where the gaps are and know what is happening internally. Filling in these gaps is where an agency can help.

Starting out as a Small Business


If your resources are small and you are just getting interested in hiring a marketing agency, a good strategy is to try a research or trial project that can add value to your company without needing a long term relationship. Such projects can include:


  • Competitive Analysis Reports
  • Digital Marketing Blueprint
  • Website Conversion Audit


These projects can help you assess the agency and better understand how they can help you in the long term. Remember that the agency’s job is to make your business shine like a superstar. 

Partnership with an Agency & In-House


Success with either your agency or in-house personnel will rely on honest, open communication to ensure everyone is moving in the same direction. People and processes are present in every situation and it is often the default to blame people when something isn’t working. But the focus should be on the process first to ensure it is working and not holding back your agency or personnel. 


There will be an ever-evolving relationship between your business and its in-house staff and the agencies you hire. Any good agency will be flexible to meet your needs as they change to meet your business and industry demands. Open communication with everyone and empowering them will ensure long term success for your business.


You can find us on all the social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Follow us on iTunes, Spreaker, or Spotify to listen to the rest of our in-house vs marketing agency series, and get notified of new episodes.


April 29, 2022
CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's Energize Don't Hide event. CALGARY, AB, April 28, 2022 /CNW/ - Calgary businesses CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's (CMHA Calgary) Energize Don't Hide event to raise awareness about mental health, build connection and community, and fundraise for the ongoing delivery and expansion of CHMA Calgary programs. These local companies are committed to helping the Canadian Mental Health Association's Energize Don't Hide Calgary campaign and are encouraging other businesses to participate through incentives and prizes. The first two businesses that contact Peter Pilarski ( peter@ciprcommunications.com ) to join Energize Don't Hide as a result of this challenge will receive a free Digital Competitive Analysis Report from CIPR Communications. Certified Flourishing Coaching will also provide complimentary Life Coach Training and Certification to the first individual or solopreneur who contacts Abe Brown ( abe@momentumcoach.ca ) to sign up a team. Additionally, Rumble Boxing Studio has agreed to provide $100 Personal Training Gift Certificates for a First Free Session, a Free Heavy Bag Class and Complimentary Group Bookings to all companies that participate in Energize Don't Hide. "We know that physical activity and a sense of belonging to a community can help to improve mental health," said CIPR Communications Vice President Peter Pilarski. "We wanted to take advantage of Energize Don't Hide Calgary to bring local businesses together to raise awareness, lift our collective spirits, raise some money for CHMA Calgary and have some fun while we are at it." In addition to challenging other businesses and individuals to participate in Energize Don't Hide, CIPR Communications invites registered teams to join their team every Friday for a weekly group training or outdoor fitness session, starting with a private group heavy bag session at Rumble Boxing Studio 17 AVE on Friday, May 6th at 1:30 PM. Interested participants can email peter@ciprcommunications.com to take part. "We are thrilled to host the CIPR Communications Team and anyone who joins them at Rumble Boxing Studio on May 6th," said Kealan Bailey, founding trainer at Rumble Boxing Studio. "While getting any kind of exercise is great for mental health, participating in group fitness adds a sense of community that enhances the experience and punching a heavy bag has many therapeutic benefits." Energize Don't Hide runs from May 2 to June 30. During this time participants are challenged to complete 3,300 minutes of activity and teams are challenged to complete 33,000 minutes of activity while raising money for CHMA Calgary's mental health programs. For more information, visit the Energize Don't Hide website. About Certified Flourishing Coaching The Certified Flourishing Coach Model™ is evidence-based and practitioner focused, meaning that it is based on science and psychology. "Evidence-based" describes an approach to medicine, education, and other disciplines that emphasizes the practical application of the findings of the best available current research. Essentially, it means that a concept or practice is supported by a large amount of scientific research. So, when we describe the Flourishing Coaching Model™ as evidence-based, we mean that we are taking the best available current research around people, change, and specifically how people flourish, and practically applying it with a coaching lens. About Rumble Boxing Studio Rumble offers a one-of-a-kind badass fitness experience, with a fight club meets nightclub vibe. We bring together a high-intensity boxing workout with the powerful platform of group fitness. We are more than just fitness; we are a community. All experience levels are welcome.
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