2021 WEB AWARD FOR
OUTSTANDING ACHIEVEMENT
in Web Development for Métis Crossing.
Put me in coach
Christina & Peter Pilarski • December 14, 2020
We are Christina and Peter Pilarski founders and leaders of CIPR Communications
and we’ll share with you how coaching was an integral part of what took us to the next level in our marketing, communications, and public relations agency.
For business couples, coaching is important as it is a good way to handle conflict as the lines of communication between personal and business can sometimes become intertwined. In the beginning things like growing a business, strategic things, and how to handle conflict needed discussion; and it proved difficult to find our groove.
Rhapsody Strategies is an amazing organization that has a structured and research-based approach and really helped us to figure out structure in our business relationship. It began with an in-depth questionnaire about all aspects of our business. Christina did her questionnaire; I did my questionnaire and we compared answers; this was an eye-opener for us to see what each other’s viewpoints were on certain things. The structured approach was so beneficial to us. We realized that the pressures and the difficulties we were facing were not just unique to us and were the same challenges that every business faces.
How coaching helped us
Having a coach helped us to feel part of a community; they are there to cheer us on, to speak to us objectively, and ask the right questions. Whenever we get to the next phase, we realize that it’s something new we’re getting into, and doing that can be scary.
It provides you with ‘forced’ time to work on your business and as the visionary of the company who spends a lot of time thinking about the direction in which we’re heading and just wants to get down to the work, this becomes important.
For Peter having a coach, having a process, and having him get you to a place where you need to get ‘out’ of the business and start working ‘on’ the business was a major transformational thing for us. We needed to start thinking about the bigger picture and start creating structures and systems and processes around that.
So much goes into building a business it’s kind of mindboggling so having a coach forces you to sit down to think about it, talk it through, and to check in with each other on how we’re both feeling. And it’s also forced ‘me’ time which is something we all need.
It was when Christina attended a Zoom conference call with Serena Williams and saw that she too has a coach, was when the notion of having a coach really stood out to her. And it just goes to show that the right analogy at the right time allows you to open your mind to that piece.
Our conversations with each other have evolved with having a coach. We feel like we’re completely different people in a different company as a result of the process. It gives you the time as an entrepreneur to think about how to approach and structure your business when you might not otherwise have the time to.
For Christina coaching enabled her to feel more like an entrepreneur and to feel confident in her role as CEO of a marketing and communications agency.
You need a coach
Our advice to any business out there (especially for married couples in business together) would be to get a coach. However, you need to think carefully about what type of coach you need, what their coaching style is and what their process is, and if that is a fit for your business.
CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's Energize Don't Hide event. CALGARY, AB, April 28, 2022 /CNW/ - Calgary businesses CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's (CMHA Calgary) Energize Don't Hide event to raise awareness about mental health, build connection and community, and fundraise for the ongoing delivery and expansion of CHMA Calgary programs. These local companies are committed to helping the Canadian Mental Health Association's Energize Don't Hide Calgary campaign and are encouraging other businesses to participate through incentives and prizes. The first two businesses that contact Peter Pilarski ( peter@ciprcommunications.com ) to join Energize Don't Hide as a result of this challenge will receive a free Digital Competitive Analysis Report from CIPR Communications. Certified Flourishing Coaching will also provide complimentary Life Coach Training and Certification to the first individual or solopreneur who contacts Abe Brown ( abe@momentumcoach.ca ) to sign up a team. Additionally, Rumble Boxing Studio has agreed to provide $100 Personal Training Gift Certificates for a First Free Session, a Free Heavy Bag Class and Complimentary Group Bookings to all companies that participate in Energize Don't Hide. "We know that physical activity and a sense of belonging to a community can help to improve mental health," said CIPR Communications Vice President Peter Pilarski. "We wanted to take advantage of Energize Don't Hide Calgary to bring local businesses together to raise awareness, lift our collective spirits, raise some money for CHMA Calgary and have some fun while we are at it." In addition to challenging other businesses and individuals to participate in Energize Don't Hide, CIPR Communications invites registered teams to join their team every Friday for a weekly group training or outdoor fitness session, starting with a private group heavy bag session at Rumble Boxing Studio 17 AVE on Friday, May 6th at 1:30 PM. Interested participants can email peter@ciprcommunications.com to take part. "We are thrilled to host the CIPR Communications Team and anyone who joins them at Rumble Boxing Studio on May 6th," said Kealan Bailey, founding trainer at Rumble Boxing Studio. "While getting any kind of exercise is great for mental health, participating in group fitness adds a sense of community that enhances the experience and punching a heavy bag has many therapeutic benefits." Energize Don't Hide runs from May 2 to June 30. During this time participants are challenged to complete 3,300 minutes of activity and teams are challenged to complete 33,000 minutes of activity while raising money for CHMA Calgary's mental health programs. For more information, visit the Energize Don't Hide website. About Certified Flourishing Coaching The Certified Flourishing Coach Model™ is evidence-based and practitioner focused, meaning that it is based on science and psychology. "Evidence-based" describes an approach to medicine, education, and other disciplines that emphasizes the practical application of the findings of the best available current research. Essentially, it means that a concept or practice is supported by a large amount of scientific research. So, when we describe the Flourishing Coaching Model™ as evidence-based, we mean that we are taking the best available current research around people, change, and specifically how people flourish, and practically applying it with a coaching lens. About Rumble Boxing Studio Rumble offers a one-of-a-kind badass fitness experience, with a fight club meets nightclub vibe. We bring together a high-intensity boxing workout with the powerful platform of group fitness. We are more than just fitness; we are a community. All experience levels are welcome.
Pilarski was named to Entrepreneurs Herald’s Top 30 Entrepreneurs to Look Out For in 2022 List
New Approach to Public Relations Pricing In 2022
Google MUM Update
Core Web Vitals: What it Means and How to Measure Them On Your Website While we saw some important changes in 2021 and we expect to see more over the course of 2022, the tried-and-true digital marketing practices that have worked in the past will continue to serve you well into the future. Provide a great user experience on your website pages Back in May 2021, Google introduced its Core Web Vitals update, which rolled out over the summer months. This update is all about improving page experience signals that measure how users perceive the experience of interacting with a web page. At the end of the day, Google is looking to provide the best answers to people’s questions while at the same time providing a great user experience – in its essence, it really is that simple. Simple as it may be, however, it’s not always that easy to achieve!
What are the Benefits of a Landing Page? Landing pages provide a vital touchpoint with you and potential customers, serving as the initial brand interaction through engaging content with an opportunity to generate a lead through a form fill. Here are some key benefits to creating an audience-specific landing page for your next marketing campaign: - Generate leads and conversions - Provide valuable insights into your target audience(s) - Help grow your newsletter subscriber list - They support your business goals through measurable metrics - Increase brand value What types of content does a landing page offer? A good landing page should have a clear message, nurture leads with appropriate content, and the most important, have a call-to-action awareness or consideration form. Here are a few types of content offers you can add to your landing page to convert users into leads: eBooks and whitepapers Event Registration and Webinars Email Newsletter subscriptions Free trials As you begin exploring a landing page for your business, there are a few additional things to consider. Don’t distract your user from the end goal. Limit any unnecessary content that would shift focus from filling your form out. And most importantly, think about how valuable your offer is. The more valuable, the more engaging it will be for the user. Want to take your marketing campaign to the next level? Book a meeting with one our experts today.
November 2021 Newsletter
CIPR Communications Wins Two Web Marketing Association WebAwards in 2021. For Website Development in Collaboration with Indigenous Clients in the Tourism Sector
Web development is perhaps the central point of any long-term digital marketing strategy. Read this introduction to all you need to know about web design.
Website quality audits are useful, data-driven tools that help you to assess and improve your website’s performance. Learn more about them here.
