2021 WEB AWARD FOR
OUTSTANDING ACHIEVEMENT
in Web Development for Métis Crossing.
We are Christina and Peter Pilarski, founders and leaders of
CIPR Communications and hosts of
Two Babies and a Business. For our 11th podcast episode in this series, we explore our best strategy when planning for growth. We will look at the benefits of using an agency during the growth period and transitioning to a mix with in-house staff. It is important to be flexible during this stage of your business, and an agency can help you achieve this.
The two best pieces of advice we have for companies planning their growth phase were adapted from when we were becoming parents and planning for family growth.
When growing your family, you know diapers are something you must have on hand. Similarly, when the business is growing, you must have the infrastructure to support that growth. With money being spent on getting new clients, it is important to convert that into revenue. Similarly, you should not invest too far ahead. It is essential to be flexible during the growth phase as people or the industry can change, or unexpected events occur, as we all saw in 2020 during the COVID-19 pandemic.
Planning for growth is not the same as achieving it. Even if you have the best plan, you may not have the in-house resources available to achieve it. Using an agency is a solid strategy to both plan and implement your growth strategy. Benefits an agency provides include:

There is no requirement for your relationship with an agency to last forever. If your goal is to have an in-house marketing team, a good agency will be able to help you set up the systems and processes required and plan for a successful handoff. Open communication with the agency of your goals and making them part of your decision-making team will lead to better long-term success for everyone involved.
You can find us on all the social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Follow us on iTunes, Spreaker, or Spotify to listen to the rest of our in-house vs marketing agency series, learn more about planning for growth, and get notified of new episodes.
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