Now what? How to continually improve your site

Christina Pilarski • September 9, 2021


We are Christina and Peter Pilarski, founders and leaders of
CIPR Communications.


In the previous episode, we spoke about the importance of website maintenance. In this episode, we take that discussion one step further and explain how to keep improving your website. It is not enough to keep it running at the same level. Standing still is the same as going backwards, especially in the world of digital marketing! You need to ensure that you always offer a better user experience than your competitors, and that requires a willingness to improve things as you go. Digital marketing is a practice of continuous, incremental improvement. You will never achieve perfection - all you can do is stay on top of the latest developments and always ensure that your website and other platforms are the best they can be in a given moment.

How to keep improving your website



We often draw an analogy between a website and a home. When you buy a home, you generally don’t wait until you’ve done all your desired improvements and upgrades until you move in. You live in the home and make incremental changes as you go. The curtains or carpets may not be ideal, but you can live with them for a while until you have the time or budget to replace them. We recommend a similar approach with your website. You don’t have to reach some ideal of perfection before you launch. Get it to the point where it looks good and does all the essential things you need it to, then launch it. You can then make gradual improvements, tweaks and upgrades at various points in the future. In life, in business, and your digital marketing, it is best never to operate with an “all-or-nothing” mentality. Web development gives you the space to run a website successfully and make improvements as you go.


One of the best ways to gauge the performance of your website and see what needs to be improved - and when - is through SEO. Your performance in search will give you an indication of how well your website is doing compared to others in your field. Competitive analysis can also help you to know where you stand and make the necessary improvements. If you don’t stay on top of the gradual improvements you need to remain competitive, you quickly find yourself lagging behind. The improvements you need to make will differ depending on your business and your website’s relative merits compared to others in your industry. The important thing is to understand that improvement is necessary and to continue monitoring your website and its performance, and being willing to make the required changes. 


Find out more about
CIPR Communications’ approach to web design services by listening to the seventh series of our podcast. For more information about website maintenance, as well as all other aspects of website design, from site maps to website development, as well as content marketing, SEO and other services, read our blog, listen to our other podcast episodes, or contact us.


April 29, 2022
CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's Energize Don't Hide event. CALGARY, AB, April 28, 2022 /CNW/ - Calgary businesses CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's (CMHA Calgary) Energize Don't Hide event to raise awareness about mental health, build connection and community, and fundraise for the ongoing delivery and expansion of CHMA Calgary programs. These local companies are committed to helping the Canadian Mental Health Association's Energize Don't Hide Calgary campaign and are encouraging other businesses to participate through incentives and prizes. The first two businesses that contact Peter Pilarski ( peter@ciprcommunications.com ) to join Energize Don't Hide as a result of this challenge will receive a free Digital Competitive Analysis Report from CIPR Communications. Certified Flourishing Coaching will also provide complimentary Life Coach Training and Certification to the first individual or solopreneur who contacts Abe Brown ( abe@momentumcoach.ca ) to sign up a team. Additionally, Rumble Boxing Studio has agreed to provide $100 Personal Training Gift Certificates for a First Free Session, a Free Heavy Bag Class and Complimentary Group Bookings to all companies that participate in Energize Don't Hide. "We know that physical activity and a sense of belonging to a community can help to improve mental health," said CIPR Communications Vice President Peter Pilarski. "We wanted to take advantage of Energize Don't Hide Calgary to bring local businesses together to raise awareness, lift our collective spirits, raise some money for CHMA Calgary and have some fun while we are at it." In addition to challenging other businesses and individuals to participate in Energize Don't Hide, CIPR Communications invites registered teams to join their team every Friday for a weekly group training or outdoor fitness session, starting with a private group heavy bag session at Rumble Boxing Studio 17 AVE on Friday, May 6th at 1:30 PM. Interested participants can email peter@ciprcommunications.com to take part. "We are thrilled to host the CIPR Communications Team and anyone who joins them at Rumble Boxing Studio on May 6th," said Kealan Bailey, founding trainer at Rumble Boxing Studio. "While getting any kind of exercise is great for mental health, participating in group fitness adds a sense of community that enhances the experience and punching a heavy bag has many therapeutic benefits." Energize Don't Hide runs from May 2 to June 30. During this time participants are challenged to complete 3,300 minutes of activity and teams are challenged to complete 33,000 minutes of activity while raising money for CHMA Calgary's mental health programs. For more information, visit the Energize Don't Hide website. About Certified Flourishing Coaching The Certified Flourishing Coach Model™ is evidence-based and practitioner focused, meaning that it is based on science and psychology. "Evidence-based" describes an approach to medicine, education, and other disciplines that emphasizes the practical application of the findings of the best available current research. Essentially, it means that a concept or practice is supported by a large amount of scientific research. So, when we describe the Flourishing Coaching Model™ as evidence-based, we mean that we are taking the best available current research around people, change, and specifically how people flourish, and practically applying it with a coaching lens. About Rumble Boxing Studio Rumble offers a one-of-a-kind badass fitness experience, with a fight club meets nightclub vibe. We bring together a high-intensity boxing workout with the powerful platform of group fitness. We are more than just fitness; we are a community. All experience levels are welcome.
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