2021 WEB AWARD FOR
OUTSTANDING ACHIEVEMENT
in Web Development for Métis Crossing.
MARKETING PLANS FOR CONSUMER SERVICES
Christina Pilarski • May 15, 2020
Consumer Services
At CIPR Communications, we understand for your digital marketing to be truly effective you have to know who you are talking to. However, we know it can be difficult to reach your intended audience in an industry that is often saturated. That is why creating a strong marketing plan for your consumer services business is so essential.
Our team of experts believe in a strategy-first approach. When there is no strategy there is no clear path forward and unfocused tactics can mean you are wasting your money.
When we start to create marketing plans for consumer services, we focus on the following aspects:
A Great Public Relations Strategy
A public relations strategy is critical to the marketing success of your consumer service business. We will work collaboratively with you to identify community events, industry and community campaigns, and partnerships that ensure your business has a positive reputation in your target markets and within the industry.
We also suggest community building as a great way to approach marketing within the consumer services industry. Events are a great way to put your business on the map within the industry and can even draw attention to your physical location if you have one.
When building a consumer services marketing plan, we also map out opportunities to have your business as a trusted source for local news. We create a media plan that allows us to highlight your accomplishments on TV, radio, print, and online.
An Organic Social Media Reach
We are always increasing our knowledge when it comes to the consumer services industry and social media. We work with a variety of consumer related services looking for clarification about how they should be approaching social media for their business.
Growing your social media organically is the perfect starting point for increased reach as you connect with your audience in an engaging way. It is important to consider where your target audience will be online. Are you trying to reach a more professional crowd? Try LinkedIn! Have lots of creative visuals that you want to show off? Sounds like Instagram is the platform for you! Once you know where your audience will be online, it’s time to show them what your consumer service is all about! We believe that every consumer service requires a focused social media approach as part of your marketing plan.
Strategic Email Newsletters
You many have never considered the impact that a well-planned and strategic email newsletter can have within the consumer services marketing space. The strategies we develop are more than just your typical eblast – they are targeted, precise, and engaging, allowing you to deepen your relationships with customers as well as prospects.
Plus, our email marketing solutions adhere to the fundamental and ethical principles of email marketing to ensure your customers place their trust in you. CIPR Communications prides itself in understand anti-spam laws so their clients are always compliant.
As we work with clients, we know the right trigger points within a consumer services marketing plan for upping our email marketing game through tools like marketing automation. One of our favourite marketing automation tactics for consumer services marketing plans? Special offers and discounts on a customer’s birthday!
A Search Engine Optimization or SEO Plan
When it comes to search engine optimization (SEO) we take the approach of adapting to the current digital environment. This adaptive mindset and innovative SEO strategies are the only way you stand a chance at reaching the top of any search engine results page. Our SEO methodology ensures we utilize only the best and latest consumer service industry practices.
Awesome Reviews
We know that SEO requires reviews – and that great reviews can be leveraged across platforms and approaches with your marketing plan. A part of our marketing plan will be to ensure that your business has great reviews online. This suggests great brand management and reputation in the online space, which is ultimately where your audience will go first to find out more information about your business.
We focus on Google, Facebook, LinkedIn, TripAdvisor, and many others. We create campaigns to encourage your existing customers to leave a positive review or recommendation of your business. We find the right avenues to share those reviews, and ensure we are replying to every comment left on the various review channels by customers.
The CIPR Difference
At CIPR we will work collaboratively with you to develop the most effective marketing plan for your consumer service! Contact us today to get started!
CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's Energize Don't Hide event. CALGARY, AB, April 28, 2022 /CNW/ - Calgary businesses CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's (CMHA Calgary) Energize Don't Hide event to raise awareness about mental health, build connection and community, and fundraise for the ongoing delivery and expansion of CHMA Calgary programs. These local companies are committed to helping the Canadian Mental Health Association's Energize Don't Hide Calgary campaign and are encouraging other businesses to participate through incentives and prizes. The first two businesses that contact Peter Pilarski ( peter@ciprcommunications.com ) to join Energize Don't Hide as a result of this challenge will receive a free Digital Competitive Analysis Report from CIPR Communications. Certified Flourishing Coaching will also provide complimentary Life Coach Training and Certification to the first individual or solopreneur who contacts Abe Brown ( abe@momentumcoach.ca ) to sign up a team. Additionally, Rumble Boxing Studio has agreed to provide $100 Personal Training Gift Certificates for a First Free Session, a Free Heavy Bag Class and Complimentary Group Bookings to all companies that participate in Energize Don't Hide. "We know that physical activity and a sense of belonging to a community can help to improve mental health," said CIPR Communications Vice President Peter Pilarski. "We wanted to take advantage of Energize Don't Hide Calgary to bring local businesses together to raise awareness, lift our collective spirits, raise some money for CHMA Calgary and have some fun while we are at it." In addition to challenging other businesses and individuals to participate in Energize Don't Hide, CIPR Communications invites registered teams to join their team every Friday for a weekly group training or outdoor fitness session, starting with a private group heavy bag session at Rumble Boxing Studio 17 AVE on Friday, May 6th at 1:30 PM. Interested participants can email peter@ciprcommunications.com to take part. "We are thrilled to host the CIPR Communications Team and anyone who joins them at Rumble Boxing Studio on May 6th," said Kealan Bailey, founding trainer at Rumble Boxing Studio. "While getting any kind of exercise is great for mental health, participating in group fitness adds a sense of community that enhances the experience and punching a heavy bag has many therapeutic benefits." Energize Don't Hide runs from May 2 to June 30. During this time participants are challenged to complete 3,300 minutes of activity and teams are challenged to complete 33,000 minutes of activity while raising money for CHMA Calgary's mental health programs. For more information, visit the Energize Don't Hide website. About Certified Flourishing Coaching The Certified Flourishing Coach Model™ is evidence-based and practitioner focused, meaning that it is based on science and psychology. "Evidence-based" describes an approach to medicine, education, and other disciplines that emphasizes the practical application of the findings of the best available current research. Essentially, it means that a concept or practice is supported by a large amount of scientific research. So, when we describe the Flourishing Coaching Model™ as evidence-based, we mean that we are taking the best available current research around people, change, and specifically how people flourish, and practically applying it with a coaching lens. About Rumble Boxing Studio Rumble offers a one-of-a-kind badass fitness experience, with a fight club meets nightclub vibe. We bring together a high-intensity boxing workout with the powerful platform of group fitness. We are more than just fitness; we are a community. All experience levels are welcome.
Pilarski was named to Entrepreneurs Herald’s Top 30 Entrepreneurs to Look Out For in 2022 List
New Approach to Public Relations Pricing In 2022
Google MUM Update
Core Web Vitals: What it Means and How to Measure Them On Your Website While we saw some important changes in 2021 and we expect to see more over the course of 2022, the tried-and-true digital marketing practices that have worked in the past will continue to serve you well into the future. Provide a great user experience on your website pages Back in May 2021, Google introduced its Core Web Vitals update, which rolled out over the summer months. This update is all about improving page experience signals that measure how users perceive the experience of interacting with a web page. At the end of the day, Google is looking to provide the best answers to people’s questions while at the same time providing a great user experience – in its essence, it really is that simple. Simple as it may be, however, it’s not always that easy to achieve!
What are the Benefits of a Landing Page? Landing pages provide a vital touchpoint with you and potential customers, serving as the initial brand interaction through engaging content with an opportunity to generate a lead through a form fill. Here are some key benefits to creating an audience-specific landing page for your next marketing campaign: - Generate leads and conversions - Provide valuable insights into your target audience(s) - Help grow your newsletter subscriber list - They support your business goals through measurable metrics - Increase brand value What types of content does a landing page offer? A good landing page should have a clear message, nurture leads with appropriate content, and the most important, have a call-to-action awareness or consideration form. Here are a few types of content offers you can add to your landing page to convert users into leads: eBooks and whitepapers Event Registration and Webinars Email Newsletter subscriptions Free trials As you begin exploring a landing page for your business, there are a few additional things to consider. Don’t distract your user from the end goal. Limit any unnecessary content that would shift focus from filling your form out. And most importantly, think about how valuable your offer is. The more valuable, the more engaging it will be for the user. Want to take your marketing campaign to the next level? Book a meeting with one our experts today.
November 2021 Newsletter
CIPR Communications Wins Two Web Marketing Association WebAwards in 2021. For Website Development in Collaboration with Indigenous Clients in the Tourism Sector
Web development is perhaps the central point of any long-term digital marketing strategy. Read this introduction to all you need to know about web design.
Website quality audits are useful, data-driven tools that help you to assess and improve your website’s performance. Learn more about them here.
