MARKETING FOR  INSTITUTIONS

We Love Institution Marketing.

  • Speciality Schools
  • Post-Secondary Institutions
  • Training Facilities
  • Credit Unions
  • Financial Institutions
  • Governments
  • Chambers
  • Associations and Member-Based Organizations
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Institutions Are in a Unique Position When It Comes to Communications and Marketing.

Trust is everything in this sector and quality, authentic referrals play a critical role in marketing. Your marketing and communications efforts must focus on educating potential members and students about how your organization is a cut-above the rest. You must communicate your unique differentiators and build trust even before registration. Your marketing needs to ensure the potential member or student can already visualize themselves as a part of your roster! 


Competition in this space is fierce and increasingly, having a strong online presence is critical to long-term, sustainable growth. To succeed in generating new leads online, your organization’s marketing efforts must ensure you are findable, that your brand is credible, and that your leads are easily convertible. Because of the competition in this space, advanced strategies and tactics are needed to stand out and win. 

Our strategy first approach at CIPR Communications means that our recommended approach will be tailored to your business and its needs, as well as your competitive landscape. Our team of experts will develop comprehensive strategies for smooth execution of marketing and communication plans that meet your business goals. Our values – client focus, kick-ass, confidence, and kindness – will be at the core of every interaction you have with our team. 

Findable.

First things first – we work to ensure your business is findable! Your business needs a robust digital audit and action plan that ensures your business can be found by those looking for the services your institution provides. This is your first step in lead generation. 

Our ‘findable’ tactics for your organization may include: 
  • Local Search
  • Search Engine Optimization
  • Competitive Analysis
  • Pay Per Click Campaigns
  • Social Media Campaigns
  • Social Media Audit and Optimization
  • Website Development and Optimization 
  • Brand Development
  • Signage 
  • Public Relations
  • Marketing Materials
  • Content Creation

Credible.

recommend organizations based on their own experiences. We also know that millennials and generation z look for organizations that have similar values and are investing in their community. These potential members and students want to ensure they can get the most out of your offerings when they do sign-up. 

We work with organizations to create brand reputation, community investment, and public relations campaigns to ensure there is no question around the reputation of their brand. 

Our ‘credible’ tactics for your tourism organization may include: 

 

  • Brand Reputation Management 
  • Review Generation and Management
  • Community Investment Strategy and Execution
  • Marketing Materials
  • Communications Materials
  • Testimonials
  • Content Creation
  • Public Relations 
  • Social Media Monitoring and Management 
  • Customer Surveying and Polling
  • E-Newsletters and Mail-Outs

 

Convertible.

We know what matters – your marketing and communications budget’s return on investment. The tactics must ensure you are found and credible – but they must ensure that your sales funnel is full of and ready for conversion. Whether it is ensuring the next round of registration is full, generating more leads, or shifting disengaged members to engaged advocates. 

Our strategy-first approach allows us to highlight your organization’s goals upfront – which means all our actions are driving towards your bottom line. 

Our ‘convertible’ tactics for your organization may include: 
  • Digital Marketing Blueprint
  • Re-targeted Digital Marketing
  • Dynamic Search Engine Optimization
  • Landing Page Development
  • Marketing Automation 
  • Drip Campaigns
  • Community Relations
  • LinkedIn Direct Marketing
  • Traditional Marketing Buys
  • Outside-the-Box Marketing Buys

Case Studies

CIPR is proud to have worked with clients across several industries to ensure their brand stands out. 

Contact Us

Need to stand out and become more attractive to potential members and students? Want to talk to an expert about your lead generation and brand reputation efforts? 

Contact Peter now.  Call us at 403.462.1160 or send us a message using the form below and we’ll get back to you as soon as we can.

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