2021 WEB AWARD FOR
OUTSTANDING ACHIEVEMENT
in Web Development for Métis Crossing.
Full Circle (What’s Next?)
Christina & Peter Pilarski • December 23, 2020
We are Christina and Peter Pilarski founders and leaders of CIPR Communications.
Our focus then vs now
When we first started with our business we always started with a written strategy and a tactical plan. Right now, in our marketing, communications, and public relations agency, we are really focussing on building a CIPR framework. This strategic framework is going to be the foundation with which we approach all our clients.
Our full-circle moment for us was starting off strategy-focused, we then deviated a bit away from that and now we will be going back to a strategy first focused approach and developing a detailed plan, getting alignment, etc. first before we move forward.
Don’t be an order taker
Sometimes in the marketing space, we think we have to just take orders and do things that clients ask us to even if it's not in their best interests.

But if you sit down and dig deep into strategy, really getting to know the clients' business and what drives the business, what the leaders care about and what they think is important that’s when you can start to drive meaningful long-term results for people. It’s where we’re headed and it's kind of a full-circle moment to how we started.
Strategy, strategy, strategy
Christina was a bit of an order taker when she first started CIPR on her own; we were subcontracting and mostly focussing on what needed to be done. Reflecting now about our current clients that are doing exceptionally well and are still with us it's because we started off with building a strong foundation in terms of strategy.
In retrospect, the planning process was different a couple of years ago from what it is today but in many ways is still the same. WSI has helped us to build things that are more robust, more research-orientated, and data orientated and being able to apply this advice has been so beneficial to our agency.
We’re excited about the relationships that we have been able to build with our clients around strategy all being aligned and moving forward from this as opposed to one-off things that may only get you small incremental growths at a time.
You need to have a comprehensive marketing strategy as you may get lucky with one-off tactics but the reality is it’s a process and it takes time, it's multi-channelled and multidimensional and you need to do many things well for it all to come together. 
The right fit is super important
Going forward we are going to disqualify leads as much as possible so that we align with the right company fit in terms of the growth that they envision for themselves together with what we are trying to achieve for them.
When we get the right alignment with clients right that’s when we can really go full speed ahead. Inbound marketing is one of the helpful tools we utilize as it helps us and can help you to identify your target audience because even though you are going to be generating a lot of traffic to your website and you are going to be generating a lot of inquiries, it's about being clear about who your customer is so that you’re working with those clients only and not wasting your time trying to help people who aren’t a good fit with you and vice versa. It's about honesty and transparency around agency-client fit that will really see you accelerate in growth in the digital and online marketing space.
CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's Energize Don't Hide event. CALGARY, AB, April 28, 2022 /CNW/ - Calgary businesses CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's (CMHA Calgary) Energize Don't Hide event to raise awareness about mental health, build connection and community, and fundraise for the ongoing delivery and expansion of CHMA Calgary programs. These local companies are committed to helping the Canadian Mental Health Association's Energize Don't Hide Calgary campaign and are encouraging other businesses to participate through incentives and prizes. The first two businesses that contact Peter Pilarski ( peter@ciprcommunications.com ) to join Energize Don't Hide as a result of this challenge will receive a free Digital Competitive Analysis Report from CIPR Communications. Certified Flourishing Coaching will also provide complimentary Life Coach Training and Certification to the first individual or solopreneur who contacts Abe Brown ( abe@momentumcoach.ca ) to sign up a team. Additionally, Rumble Boxing Studio has agreed to provide $100 Personal Training Gift Certificates for a First Free Session, a Free Heavy Bag Class and Complimentary Group Bookings to all companies that participate in Energize Don't Hide. "We know that physical activity and a sense of belonging to a community can help to improve mental health," said CIPR Communications Vice President Peter Pilarski. "We wanted to take advantage of Energize Don't Hide Calgary to bring local businesses together to raise awareness, lift our collective spirits, raise some money for CHMA Calgary and have some fun while we are at it." In addition to challenging other businesses and individuals to participate in Energize Don't Hide, CIPR Communications invites registered teams to join their team every Friday for a weekly group training or outdoor fitness session, starting with a private group heavy bag session at Rumble Boxing Studio 17 AVE on Friday, May 6th at 1:30 PM. Interested participants can email peter@ciprcommunications.com to take part. "We are thrilled to host the CIPR Communications Team and anyone who joins them at Rumble Boxing Studio on May 6th," said Kealan Bailey, founding trainer at Rumble Boxing Studio. "While getting any kind of exercise is great for mental health, participating in group fitness adds a sense of community that enhances the experience and punching a heavy bag has many therapeutic benefits." Energize Don't Hide runs from May 2 to June 30. During this time participants are challenged to complete 3,300 minutes of activity and teams are challenged to complete 33,000 minutes of activity while raising money for CHMA Calgary's mental health programs. For more information, visit the Energize Don't Hide website. About Certified Flourishing Coaching The Certified Flourishing Coach Model™ is evidence-based and practitioner focused, meaning that it is based on science and psychology. "Evidence-based" describes an approach to medicine, education, and other disciplines that emphasizes the practical application of the findings of the best available current research. Essentially, it means that a concept or practice is supported by a large amount of scientific research. So, when we describe the Flourishing Coaching Model™ as evidence-based, we mean that we are taking the best available current research around people, change, and specifically how people flourish, and practically applying it with a coaching lens. About Rumble Boxing Studio Rumble offers a one-of-a-kind badass fitness experience, with a fight club meets nightclub vibe. We bring together a high-intensity boxing workout with the powerful platform of group fitness. We are more than just fitness; we are a community. All experience levels are welcome.
Pilarski was named to Entrepreneurs Herald’s Top 30 Entrepreneurs to Look Out For in 2022 List
New Approach to Public Relations Pricing In 2022
Google MUM Update
Core Web Vitals: What it Means and How to Measure Them On Your Website While we saw some important changes in 2021 and we expect to see more over the course of 2022, the tried-and-true digital marketing practices that have worked in the past will continue to serve you well into the future. Provide a great user experience on your website pages Back in May 2021, Google introduced its Core Web Vitals update, which rolled out over the summer months. This update is all about improving page experience signals that measure how users perceive the experience of interacting with a web page. At the end of the day, Google is looking to provide the best answers to people’s questions while at the same time providing a great user experience – in its essence, it really is that simple. Simple as it may be, however, it’s not always that easy to achieve!
What are the Benefits of a Landing Page? Landing pages provide a vital touchpoint with you and potential customers, serving as the initial brand interaction through engaging content with an opportunity to generate a lead through a form fill. Here are some key benefits to creating an audience-specific landing page for your next marketing campaign: - Generate leads and conversions - Provide valuable insights into your target audience(s) - Help grow your newsletter subscriber list - They support your business goals through measurable metrics - Increase brand value What types of content does a landing page offer? A good landing page should have a clear message, nurture leads with appropriate content, and the most important, have a call-to-action awareness or consideration form. Here are a few types of content offers you can add to your landing page to convert users into leads: eBooks and whitepapers Event Registration and Webinars Email Newsletter subscriptions Free trials As you begin exploring a landing page for your business, there are a few additional things to consider. Don’t distract your user from the end goal. Limit any unnecessary content that would shift focus from filling your form out. And most importantly, think about how valuable your offer is. The more valuable, the more engaging it will be for the user. Want to take your marketing campaign to the next level? Book a meeting with one our experts today.
November 2021 Newsletter
CIPR Communications Wins Two Web Marketing Association WebAwards in 2021. For Website Development in Collaboration with Indigenous Clients in the Tourism Sector
Web development is perhaps the central point of any long-term digital marketing strategy. Read this introduction to all you need to know about web design.
Website quality audits are useful, data-driven tools that help you to assess and improve your website’s performance. Learn more about them here.
