2021 WEB AWARD FOR
OUTSTANDING ACHIEVEMENT
in Web Development for Métis Crossing.
Finding balance
Christina & Peter Pilarski • December 15, 2020
Thanks for joining us on today's episode where we get to talk about Finding Balance.
We are Christina and Peter Pilarski founders and leaders of CIPR Communications.
A question we get asked often as a couple but also as business owners is how do we find balance?
Simply put – it can be hard. When you run your own business you have to make changes so that you can find balance. Owning a business is much different and a lot harder than working for someone else, and with children on top of it, there's not a lot of time for balance.
However, there is a bit of balance in our company in that we get to dabble a bit in different industries and different cultures as we’re not there all the time to tackle their issues on a full-time basis which can I would imagine to feel all-consuming at times. We have avenues to get out so there's balance in that sense.
With owning a marketing, communications, and public relations agency, there’s an ease to the fact that sometimes clients don’t work out and that’s just a fact, and then you just move on. So there’s a kind of balance on that end too.
Stuck on a never-ending cycle of repeat
Owning your own business is a bit like being in university stuck in the first semester where you constantly have projects, you constantly have deliverables, you constantly have exams, you constantly have things to figure out (sort of like an ongoing university experience where it feels like it's all-encompassing all the time).
Getting exposed to different companies has allowed us to build our corporate culture and there's a balance we have to find between building a company and building relationships with clients
‘Me’ time is important
Physical activity is critically important to balance and feeling a sense of balance. Taking time out for yourself actually makes you more productive. When Christina first started consulting and doing content writing and working for someone, the person she was sub-contracting for said for her the biggest thing to stepping out on your own is that there is no-one to reward you, you have no time off, you can’t just book a vacation, and what struck Christina was that whenever she landed a big contract she would treat herself to something she normally wouldn’t have.
You have to schedule that time for yourself to have that balance. Make small changes to your daily lifestyle. You need ‘me’ time as an entrepreneur and we really recommend the book, ‘Profit First’ as it shifts your mindset from just getting stuck on generating enough profit to pay the next lot of expenses – which is really quite sad!
You’ve got to put the time into yourself because you have clients relying on you, your spouse relies on you and your family relies on you. If you don’t you’re just going to burn yourself out or fail anyway.
We haven’t perfected balance but we are trying. We’re finding that schedule is important, and holding each other accountable is important too.
CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's Energize Don't Hide event. CALGARY, AB, April 28, 2022 /CNW/ - Calgary businesses CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's (CMHA Calgary) Energize Don't Hide event to raise awareness about mental health, build connection and community, and fundraise for the ongoing delivery and expansion of CHMA Calgary programs. These local companies are committed to helping the Canadian Mental Health Association's Energize Don't Hide Calgary campaign and are encouraging other businesses to participate through incentives and prizes. The first two businesses that contact Peter Pilarski ( peter@ciprcommunications.com ) to join Energize Don't Hide as a result of this challenge will receive a free Digital Competitive Analysis Report from CIPR Communications. Certified Flourishing Coaching will also provide complimentary Life Coach Training and Certification to the first individual or solopreneur who contacts Abe Brown ( abe@momentumcoach.ca ) to sign up a team. Additionally, Rumble Boxing Studio has agreed to provide $100 Personal Training Gift Certificates for a First Free Session, a Free Heavy Bag Class and Complimentary Group Bookings to all companies that participate in Energize Don't Hide. "We know that physical activity and a sense of belonging to a community can help to improve mental health," said CIPR Communications Vice President Peter Pilarski. "We wanted to take advantage of Energize Don't Hide Calgary to bring local businesses together to raise awareness, lift our collective spirits, raise some money for CHMA Calgary and have some fun while we are at it." In addition to challenging other businesses and individuals to participate in Energize Don't Hide, CIPR Communications invites registered teams to join their team every Friday for a weekly group training or outdoor fitness session, starting with a private group heavy bag session at Rumble Boxing Studio 17 AVE on Friday, May 6th at 1:30 PM. Interested participants can email peter@ciprcommunications.com to take part. "We are thrilled to host the CIPR Communications Team and anyone who joins them at Rumble Boxing Studio on May 6th," said Kealan Bailey, founding trainer at Rumble Boxing Studio. "While getting any kind of exercise is great for mental health, participating in group fitness adds a sense of community that enhances the experience and punching a heavy bag has many therapeutic benefits." Energize Don't Hide runs from May 2 to June 30. During this time participants are challenged to complete 3,300 minutes of activity and teams are challenged to complete 33,000 minutes of activity while raising money for CHMA Calgary's mental health programs. For more information, visit the Energize Don't Hide website. About Certified Flourishing Coaching The Certified Flourishing Coach Model™ is evidence-based and practitioner focused, meaning that it is based on science and psychology. "Evidence-based" describes an approach to medicine, education, and other disciplines that emphasizes the practical application of the findings of the best available current research. Essentially, it means that a concept or practice is supported by a large amount of scientific research. So, when we describe the Flourishing Coaching Model™ as evidence-based, we mean that we are taking the best available current research around people, change, and specifically how people flourish, and practically applying it with a coaching lens. About Rumble Boxing Studio Rumble offers a one-of-a-kind badass fitness experience, with a fight club meets nightclub vibe. We bring together a high-intensity boxing workout with the powerful platform of group fitness. We are more than just fitness; we are a community. All experience levels are welcome.
Pilarski was named to Entrepreneurs Herald’s Top 30 Entrepreneurs to Look Out For in 2022 List
New Approach to Public Relations Pricing In 2022
Google MUM Update
Core Web Vitals: What it Means and How to Measure Them On Your Website While we saw some important changes in 2021 and we expect to see more over the course of 2022, the tried-and-true digital marketing practices that have worked in the past will continue to serve you well into the future. Provide a great user experience on your website pages Back in May 2021, Google introduced its Core Web Vitals update, which rolled out over the summer months. This update is all about improving page experience signals that measure how users perceive the experience of interacting with a web page. At the end of the day, Google is looking to provide the best answers to people’s questions while at the same time providing a great user experience – in its essence, it really is that simple. Simple as it may be, however, it’s not always that easy to achieve!
What are the Benefits of a Landing Page? Landing pages provide a vital touchpoint with you and potential customers, serving as the initial brand interaction through engaging content with an opportunity to generate a lead through a form fill. Here are some key benefits to creating an audience-specific landing page for your next marketing campaign: - Generate leads and conversions - Provide valuable insights into your target audience(s) - Help grow your newsletter subscriber list - They support your business goals through measurable metrics - Increase brand value What types of content does a landing page offer? A good landing page should have a clear message, nurture leads with appropriate content, and the most important, have a call-to-action awareness or consideration form. Here are a few types of content offers you can add to your landing page to convert users into leads: eBooks and whitepapers Event Registration and Webinars Email Newsletter subscriptions Free trials As you begin exploring a landing page for your business, there are a few additional things to consider. Don’t distract your user from the end goal. Limit any unnecessary content that would shift focus from filling your form out. And most importantly, think about how valuable your offer is. The more valuable, the more engaging it will be for the user. Want to take your marketing campaign to the next level? Book a meeting with one our experts today.
November 2021 Newsletter
CIPR Communications Wins Two Web Marketing Association WebAwards in 2021. For Website Development in Collaboration with Indigenous Clients in the Tourism Sector
Web development is perhaps the central point of any long-term digital marketing strategy. Read this introduction to all you need to know about web design.
Website quality audits are useful, data-driven tools that help you to assess and improve your website’s performance. Learn more about them here.
