2021 WEB AWARD FOR
OUTSTANDING ACHIEVEMENT
in Web Development for Métis Crossing.
The Most Successful Digital Marketing Campaigns Start with a Blueprint
You Would Not Build a House Without a Blueprint, So Why Would You Start Digital Marketing Without One?
Our proven digital marketing blueprint methodology will connect your business goals to your digital marketing strategies, give you clarity on why we recommend certain tactics and create organization-wide confidence in your digital marketing investment.
Our Digital Marketing Blueprint development process contains the following elements:
- Smart Goals
- Personas
- Competitive Analysis
- Offers
- Conversion Path
- Tactics
- Content Mapping
- Reporting and KPIs
- Digital Marketing Tactical Plan
- Digital Marketing Budget
Your company’s digital foundation and online marketing infrastructure is developed through our digital marketing blueprint using our proven step-by-step process.
Digital Marketing Blueprint Packages
SME Digital Marketing Blueprint
Our small and medium size enterprise digital marketing blueprint is ideal for companies with less than 50 employees looking to get their digital marketing game going or those looking to take their digital marketing efforts to the next level.
This blueprint contains all of the elements and approaches listed above but is less detailed than our enterprise level blueprint. This blueprint will contain the following:
- Competitive analysis on 2-3 competitors
- The blueprint will be provided in the form of a PowerPoint presentation that will cover all of the elements and typically has between 25 – 30 slides
- The scope of work for this blueprint assumes approximately 30 hours of work; you have the ability to add hours to this blueprint to go more in-depth on certain elements. For example, you may want more competitors researched or may need detailed marketing personas developed
- Timeframe for this blueprint is 4-weeks
Enterprise Digital Marketing Blueprint
Our enterprise digital marketing blueprint is ideal for companies with more than 50 employees or companies that need input from several executives and departments. This blueprint is very in-depth and considers the needs of all stakeholders within your company.
This blueprint is ideal for companies that require an enterprise level understanding and commitment to your digital marketing efforts and cross-department agreement and buy-in to your digital marketing budget, goals, and key performance indicators. This blueprint will contain the following elements:
- Competitive analysis on up to 5 competitors
- The blueprint will be provided in the form of a PowerPoint presentation that will cover all of the elements and will have between 50 – 70 slides
- The scope of work outlined assumes approximately 85 hours of work, including workshop facilitation(s) and executive presentation(s).
- Timeframe is 6-8 weeks, depending on client feedback and availability
Buyer Persona Development
If you need help developing your buyer personas from scratch, we have you covered. Our buyer persona development process is research-based using information analyzed about real people through their social media channels and online presence. For the price shown above, we will develop three buyer personas for you utilizing the following process:
Digital Audits
Digital Audits
We have several audits available if you want to take a specific dive into any element of your digital marketing strategy. Available audits include:
- Google AdWords Account Audit
- Website Quality Audit for SEO
- Competitive Analysis Report
- Site Tuners Website Conversion Rate Optimization Expert Review
- Website Conversion Audit
CIPR also offers a Digital Marketing Tune-up for companies that have a digital marketing strategy in place that is performing reasonably well but can use improvement. Rather than tacking every step of the digital marketing strategy, we take a deep dive into 1 or 2 elements of your strategy and help you tune it up.
Why People Trust Us for Their Digital Marketing Services
“CIPR provides excellent digital marketing and strategy services for our business. They know their stuff and deliver on their commitments..”
Greg Belanger, Lucky Sportfishing
“CIPR has polished my online presence, listened to my vision, did research to see the viability of it and now finds new ways to help me expand. ”
Misty McKenzie, Sugar Shack
“CIPR is your go-to for all of your marketing and digital strategy needs. Their ability to explain the digital world in laymen terms is unrivalled.”
Catherine LeBlanc, Alberta Ballet School
"CIPR builds out our lead conversion via SEO and website optimization. They are brilliant and truly add value to our existing digital program."
Tracey Murray, Dynamic Risk
