2021 WEB AWARD FOR
OUTSTANDING ACHIEVEMENT
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Digital Marketing Audits
Digital Marketing Audits
You may be running digital marketing campaign on you own or with another agency and wondering if the results you are seeing are optimized or whether you can do better. To help you answer these questions, we have developed comprehensive digital marketing audits that will give you deep insights into your current strategies and tactics, as well as the strategies and tactics of your competitors.
The great benefit of digital marketing is that everything is transparent and measurable – so stop wondering and start knowing with one of our digital marketing audits.
Google AdWords Account Audit
Running paid search ads through your Google AdWords account can be an incredible way to drive immediate results for your company, but there are many factors that contribute to building a successful paid search campaign.
Our Google AdWords Account Audit looks at the effectiveness of your past campaigns and provides recommendations for improvement. Our audit looks at your campaigns and provides you with a comprehensive report containing the following elements:
Google AdWords campaign summary, including
- Campaigns and location targeting
- Campaign network targeting
- Campaign ad scheduling
- Device adjustments
- Negative keywords
- Ad extensions
- Keyword analysis
- Keywords quality score
- Final URL analysis
- Landing page analysis
- Overall paid search analysis, recommendations, and conclusion
Ensure your paid search campaigns are producing optimal results and ROI - you can order your Google AdWords Account Audit today.
Website Quality Audit for SEO
All website pages and content on your website will be audited from an SEO perspective to determine which pages are performing, which have the most keywords on search engines, which have the most potential to attract more visits, which should be combined with other pages and which should be eliminated because they are not producing.
The audit determines the “quality” of your website by looking at a number of SEO data points, including:
- XML Sitemaps
- Titles
- Meta Descriptions
- Headings (H1 and H2)
- Word Counts
- Canonical link elements
- URL status codes
- NOINDEX directives
- Internal Inlinks
- Internal Outlinks
- Links Report
- Keyword Ranking
- Google Analytics Statistics
- Google Search Console Insights
Based on the information gathered from the data sources above, we then create a list of URLs with associated SEO data to make an educated decision about what to do with each page. The audit includes recommendations on a page-by-page basis.
This audit is designed for companies that have an SEO program running that has stalled or for companies looking to take their SEO to the next level. This audit is not appropriate for companies that are new to SEO.
You can order your website audit online now. Our team will follow up within 24 hours to schedule your initial meeting.
Competitive Analysis Report
To be successful in online marketing, businesses must gain a search advantage over their competition. Understanding your competitors’ online strategies and activities will enable you to develop a winning plan that will position your company ahead of the pack.
Our competitive analysis report dashboard easily identifies the strengths and weaknesses of your competitors and our plan reveals the opportunities you should take advantage of to win online.
This report gives your company the edge online by helping you to:
- Improve your company’s ability to achieve its marketing goals
- Gain a competitive advantage
- Increase traffic to your website
- Reduce the cost of customer acquisition and growth
Competitive Analysis Report deliverables include:
- A detailed report on up to 4 competitors
- Detailed Google Paid Search information
- All of your competitors’ keywords that appear in Google’s top 20 results
- Your competitors’ search engine strategy
- A social media impact dashboard that reveals online brand visibility
- A 12-month implementation plan and budget to compete cost effectively
Don't let your competition get ahead of you online - learn where they are investing and gain your competitive advantage now.
Site Tuners Website Conversion Rate Optimization Review
The expert review is a diagnostic where we apply conversion-oriented best practices to your website identifying your conversion barriers. Your website review will include a discussion of:
- The website’s visual design, professionalism, and first-impression
- Clarity and effectiveness of headlines, copy and calls-to-action
- Existence and placement of trust elements
- Usage of fonts, colours and trust graphics
- Navigational framework and logic
- Ease of use (intuitiveness)
The review is conducted live via web conference, enabling you to ask questions and participate in the critique. Afterwards, you will receive a recording of the call for you to share with your team and replay as you plan the next steps of your optimization project.
Website Conversion Audit
The website conversion audit examines the mission-critical pages of your website. This in-depth audit combines an analysis of your analytics, any heat mapping tool you use, and our conversion best practices.
Your audit begins with a questionnaire followed by a discovery meeting. Plan on spending 90 minutes in our kick-off discovery meeting where we identify the conversion barriers on your site. Additionally, if your analytics are not set up properly, we may need an analytics walk through discussion.
The conversion audit includes:
- Review of your website, both desktop and mobile versions
- Overview of heatmaps for your website
- Google Analytics Summary
- Users & devices
- Traffic channels
- Top keywords and landing pages
Following our meetings, review and analysis, which are recorded and delivered to you for review, our conversion experts create a diagnostics report and conversion roadmap to increase your conversions and revenue.
Why people trust us for their Digital Marketing Services
“CIPR provides excellent digital marketing and strategy services for our business. They know their stuff and deliver on their commitments..”
Greg Belanger, Lucky Sportfishing
“CIPR has polished my online presence, listened to my vision, did research to see the viability of it and now finds new ways to help me expand. ”
Misty McKenzie, Sugar Shack
“CIPR is your go-to for all of your marketing and digital strategy needs. Their ability to explain the digital world in laymen terms is unrivalled.”
Catherine LeBlanc, Alberta Ballet School
"CIPR builds out our lead conversion via SEO and website optimization. They are brilliant and truly add value to our existing digital program."
Tracey Murray, Dynamic Risk
