MARKETING FOR CONSUMER SERVICES

We Love Consumer Services

  • Automotive repair and auto body shops
  • Home services companies 
  • Construction and renovation contractors
  • Cleaning companies 
  • Home security and home automation
Book an Appointment

Companies in the Consumer Services Industry Are in a Unique Position When It Comes to Communications and Marketing.

Trust is everything in this sector and quality, authentic referrals play a critical role in marketing companies in this space. Your marketing and communications efforts must focus on educating prospects about how your business can meet their needs, your unique differentiators and trust building. Responsiveness is king – and often the first to reply can be the most successful. 


Competition in the consumer services industries is fierce and increasingly, having a strong online presence is critical to long-term, sustainable growth. To succeed in generating new leads online, your consumer services company’s marketing efforts must ensure you are findable, that your brand is credible, and that your leads are easily convertible. Because of the competition in this space, advanced strategies and tactics are needed to stand out and win. 

Our strategy first approach at CIPR Communications means that our recommended approach will be tailored to your business and its needs, as well as your competitive landscape. Our team of experts will develop comprehensive strategies for smooth execution of marketing and communication plans that meet your business goals. Our values – client focus, kick-ass, confidence, and kindness – will be at the core of every interaction you have with our team. 

Findable.

First thing's first – we work to ensure your business is findable! This starts with a robust digital audit and action plan that ensures your business can be found by all your potential customers. This is your first step in lead generation. 

Our ‘findable’ tactics for your organization may include: 
  • Local Search
  • Search Engine Optimization
  • Competitive Analysis
  • Pay Per Click Campaigns
  • Social Media Campaigns
  • Social Media Audit and Optimization
  • Website Development and Optimization 
  • Brand Development
  • Signage 
  • Public Relations
  • Marketing Materials
  • Content Creation

Credible.

Credibility is key. Now more than ever we rely on our peers, our influencers, and our leaders to recommend excellent products and services. We also know that millennials and generation z look for companies that have similar values and are investing in their community. 

We work with businesses to create brand reputation, community investment, and public relations campaigns to ensure there is no question around the reputation of their brand. 

Our ‘credible’ tactics for your tourism organization may include: 
  • Brand Reputation Management 
  • Review Generation and Management
  • Community Investment Strategy and Execution
  • Marketing Materials
  • Communications Materials
  • Testimonials
  • Content Creation
  • Public Relations 
  • Social Media Monitoring and Management 
  • Customer Surveying and Polling
  • E-Newsletters and Mail-Outs

Convertible.

We know what matters – your marketing and communications budget’s return on investment. The tactics must ensure you are found and credible – but they must ensure that your sales funnel is full of warm leads ready for conversion. 

Our strategy-first approach allows us to highlight your business goals upfront – which means all our actions are driving towards your bottom line. 
 

Our ‘convertible’ tactics for your organization may include: 
  • Digital Marketing Blueprint
  • Re-targeted Digital Marketing
  • Dynamic Search Engine Optimization
  • Landing Page Development
  • Marketing Automation 
  • Drip Campaigns
  • Community Relations
  • LinkedIn Direct Marketing
  • Traditional Marketing  

Case Studies

CIPR is proud to have worked with clients across several industries to ensure their brand stands out. 

Contact Us

Selling direct to consumer? Want to talk to an expert about your lead generation and brand reputation efforts? 

Contact Peter now.  Call us at 403.462.1160 or send us a message using the form below and we’ll get back to you as soon as we can.

Industries We Love