CONSUMER SERVICES SEO

Christina Pilarski • May 15, 2020

Consumer Services

It can seem obvious that in today’s world, you should have a presence online. But what’s the point of being online if no one can find you? Enter Search Engine Optimization or SEO for short. 

SEO ensures your brand shows up in a highly saturated search engine like Google or Bing by using specialized keywords embedded in the content of your site, monitoring your competition online, and providing updates based on the results of search habit reports. Our team at CIPR Communications knows that a strong SEO strategy is the best way to increase your reach while increasing new visits to your site.  

So, where do we start when it comes to consumer services SEO? CIPR Communications focuses on the following: 

Register Your Business on Local Directories 

It’s important that you get your consumer services business’s name out there. The first step CIPR Communications takes is ensuring we register your business on local online directories. A couple tips here if you’re doing this on your own: 

Make sure your consumer services address, hours, and name is accurate in your Google My Business Listing. And, you can even make your address invisible is you don’t want any unexpected visitors. 

Ensure your customers are leaving positive reviews. The more reviews you have the better your ranking can become. Boost your consumer services SEO by incentivising your team and your clients to leave reviews.  

Make sure your business is listed in other online directories too. Local search is important, and people may be trying to find your business on another location-based platform like Trip Advisor or Facebook. 

Do Your Key Word Research 

In the world of consumer services SEO - words matter. CIPR Communications does extensive research based on your area and market to see what how your audience will find you. We use tools to understand search volumes and trends. This allows us to make a content calendar and a keyword strategy that can resonate with your target market. (If you are starting this exercise on your own, brainstorm the key words you think your customers are using to search your consumer services business.)  

The CIPR Communications team uses Google Analytics, Adwords Keyword Planner, Google Trends, and SEM Rush. If you’re using a WordPress website you could try SEO Yoast which is a WordPress plug-in that helps you make SEO decisions that will be part of your keyword strategy.  

By creating a keyword strategy, we can further identify words that are most important to your business goals and offerings. We look to make sure that we are using strong titles and headings when creating content and we pay attention to category and alt tags. This allows us to create content that will grab the attention of those searching. 

Publish Relevant Content and Update Regularly 

“Google only loves you when everyone else loves you first.” 

CIPR Communications clients know that when we handle your consumer services SEO we will be posting a new blog or content piece on the website each week. Content is based on those search terms that we know are important based on our keyword strategy and it is also based on industry news.  

One of the most important things that you can do for your consumer services SEO is to stay on top of current events, and content that is happening within the consumer services industry. At CIPR Communications we stay educated and know when a topic is trending and important for our clients’ SEO. If something is interesting or relevant, then your business should be talking about it!  

When you stay on top of your updates and content, you become a resource for information, and you’re sure to become a go to source! When Google recognizes that users visit your site for articles and information, they pay attention to you too. 

Web Speed 

We’ve all been there, and all know the feeling of waiting for a webpage to load. You want immediacy and so does your audience! Focusing on a strong site speed is an important part of your consumer services SEO strategy.  

Ways CIPR Communications help speed up your websites load time include: 
  • Optimizing your images 
  • Fixing technical issues like broken links 
  • Minimizing spelling errors 
  • Ensuring plug-ins and security are up to date  
Tools that we use for testing and improving your web speed include GTmetrix Report and SEM Rush. Need to start from scratch? CIPR Communications has a unique approach to developing websites for the consumer services space. 

Off Site Link Building 

Developing a link building strategy is another important way to increase your consumer services SEO and is another way the CIPR Communications team helps get you and your business out into the online world.  

We start by considering partnerships with credible bloggers, content creators, and leaders in the industry or even in your area to start. We also look for potential media coverage and press opportunities. 

If you’re interested in learning more about how CIPR Communications can help you reach your SEO goals, don’t hesitate to reach out! 

 
April 29, 2022
CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's Energize Don't Hide event. CALGARY, AB, April 28, 2022 /CNW/ - Calgary businesses CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's (CMHA Calgary) Energize Don't Hide event to raise awareness about mental health, build connection and community, and fundraise for the ongoing delivery and expansion of CHMA Calgary programs. These local companies are committed to helping the Canadian Mental Health Association's Energize Don't Hide Calgary campaign and are encouraging other businesses to participate through incentives and prizes. The first two businesses that contact Peter Pilarski ( peter@ciprcommunications.com ) to join Energize Don't Hide as a result of this challenge will receive a free Digital Competitive Analysis Report from CIPR Communications. Certified Flourishing Coaching will also provide complimentary Life Coach Training and Certification to the first individual or solopreneur who contacts Abe Brown ( abe@momentumcoach.ca ) to sign up a team. Additionally, Rumble Boxing Studio has agreed to provide $100 Personal Training Gift Certificates for a First Free Session, a Free Heavy Bag Class and Complimentary Group Bookings to all companies that participate in Energize Don't Hide. "We know that physical activity and a sense of belonging to a community can help to improve mental health," said CIPR Communications Vice President Peter Pilarski. "We wanted to take advantage of Energize Don't Hide Calgary to bring local businesses together to raise awareness, lift our collective spirits, raise some money for CHMA Calgary and have some fun while we are at it." In addition to challenging other businesses and individuals to participate in Energize Don't Hide, CIPR Communications invites registered teams to join their team every Friday for a weekly group training or outdoor fitness session, starting with a private group heavy bag session at Rumble Boxing Studio 17 AVE on Friday, May 6th at 1:30 PM. Interested participants can email peter@ciprcommunications.com to take part. "We are thrilled to host the CIPR Communications Team and anyone who joins them at Rumble Boxing Studio on May 6th," said Kealan Bailey, founding trainer at Rumble Boxing Studio. "While getting any kind of exercise is great for mental health, participating in group fitness adds a sense of community that enhances the experience and punching a heavy bag has many therapeutic benefits." Energize Don't Hide runs from May 2 to June 30. During this time participants are challenged to complete 3,300 minutes of activity and teams are challenged to complete 33,000 minutes of activity while raising money for CHMA Calgary's mental health programs. For more information, visit the Energize Don't Hide website. About Certified Flourishing Coaching The Certified Flourishing Coach Model™ is evidence-based and practitioner focused, meaning that it is based on science and psychology. "Evidence-based" describes an approach to medicine, education, and other disciplines that emphasizes the practical application of the findings of the best available current research. Essentially, it means that a concept or practice is supported by a large amount of scientific research. So, when we describe the Flourishing Coaching Model™ as evidence-based, we mean that we are taking the best available current research around people, change, and specifically how people flourish, and practically applying it with a coaching lens. About Rumble Boxing Studio Rumble offers a one-of-a-kind badass fitness experience, with a fight club meets nightclub vibe. We bring together a high-intensity boxing workout with the powerful platform of group fitness. We are more than just fitness; we are a community. All experience levels are welcome.
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