2021 WEB AWARD FOR
OUTSTANDING ACHIEVEMENT
in Web Development for Métis Crossing.
Bonus Episode - Learning from Alberta Ballet School
Christina & Peter Pilarski • March 24, 2021
We are Christina and Peter Pilarski, founders and leaders of
CIPR Communications and hosts of Two Babies and a Business. In this bonus podcast in our marketing agency vs in-house series, we interview one of our clients, Leah Stewart from the Alberta Ballet School. Here are some of the highlights from the interview. We asked Leah why she decided to work with a marketing agency and where she is now, with both in-house personnel and CIPR Communications as her marketing agency.
Q: How did you get into hiring an agency?
A:
Absolutely. I’ve been involved in the school’s marketing for three and a half years. When I was brought on at the school, I had come from a totally different industry that did not act in any sort of social media activities. Taking on marketing is a completely daunting task when you are starting from scratch. When I met you two, it was like the sun shone down, saying, “Here’s somebody who knows what they’re doing.” So for me, the agency came first before the in-house person.
Q: Can you give a bit of background from how our relationship evolved from working with you on social media to hiring an in-house person?
A:
One of the things that I have learned in my professional career as a leader, especially in marketing, is you don't have to know how to do everything. You just need to know how it affects your overall perspective of the organization's strategy and then you hire good people in order to execute that.
I had the fortune of having an individual in our organization who was heavily involved in social media following the dance world and so I was able to bring that individual over into the marketing department as both our marketing coordinator and someone to oversee the social media.
Q: When it comes to you and your marketing team, can you tell us about how you effectively manage your agency? (H2)
A: I honestly feel that the agency manages us, and that's why I hired an agency. I don't want to hire a professional to tell them what to do, so I rely on your team to manage me and say, “This is where we need to be; this is what's gonna respond well to your client base.” So when it comes to managing the overall social media strategy, your agency should know your brand, they should know your tone, and they should know your audience. They should be managing you to ensure you hit those milestones that we need to get content to our audience. I trust you guys.
Q: Would you have changed anything in terms of the way things evolved? (H3)
A: Absolutely not. You worked with me and communicated to me in a way that made me comfortable. I think if you find an agency or are approached by an agency and it feels right, and if something clicks, you have to trust your gut. You hire good people to good work, and you hold them accountable. And my gut was right, and we’ve been working over three years together. I am fortunate that I have a strong agency and in-house person.
These are just some of the key topics we discussed in our interview. If you want to hear the full interview, follow us on iTunes, Spreaker, or Spotify to hear Leah’s full journey in a new organization starting from scratch to now having both in-house marketing staff as well as a hired agency.
You can find us on all the social media platforms like Facebook, Instagram, Twitter, and LinkedIn and get notified of new episodes and series on
digital marketing.
CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's Energize Don't Hide event. CALGARY, AB, April 28, 2022 /CNW/ - Calgary businesses CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's (CMHA Calgary) Energize Don't Hide event to raise awareness about mental health, build connection and community, and fundraise for the ongoing delivery and expansion of CHMA Calgary programs. These local companies are committed to helping the Canadian Mental Health Association's Energize Don't Hide Calgary campaign and are encouraging other businesses to participate through incentives and prizes. The first two businesses that contact Peter Pilarski ( peter@ciprcommunications.com ) to join Energize Don't Hide as a result of this challenge will receive a free Digital Competitive Analysis Report from CIPR Communications. Certified Flourishing Coaching will also provide complimentary Life Coach Training and Certification to the first individual or solopreneur who contacts Abe Brown ( abe@momentumcoach.ca ) to sign up a team. Additionally, Rumble Boxing Studio has agreed to provide $100 Personal Training Gift Certificates for a First Free Session, a Free Heavy Bag Class and Complimentary Group Bookings to all companies that participate in Energize Don't Hide. "We know that physical activity and a sense of belonging to a community can help to improve mental health," said CIPR Communications Vice President Peter Pilarski. "We wanted to take advantage of Energize Don't Hide Calgary to bring local businesses together to raise awareness, lift our collective spirits, raise some money for CHMA Calgary and have some fun while we are at it." In addition to challenging other businesses and individuals to participate in Energize Don't Hide, CIPR Communications invites registered teams to join their team every Friday for a weekly group training or outdoor fitness session, starting with a private group heavy bag session at Rumble Boxing Studio 17 AVE on Friday, May 6th at 1:30 PM. Interested participants can email peter@ciprcommunications.com to take part. "We are thrilled to host the CIPR Communications Team and anyone who joins them at Rumble Boxing Studio on May 6th," said Kealan Bailey, founding trainer at Rumble Boxing Studio. "While getting any kind of exercise is great for mental health, participating in group fitness adds a sense of community that enhances the experience and punching a heavy bag has many therapeutic benefits." Energize Don't Hide runs from May 2 to June 30. During this time participants are challenged to complete 3,300 minutes of activity and teams are challenged to complete 33,000 minutes of activity while raising money for CHMA Calgary's mental health programs. For more information, visit the Energize Don't Hide website. About Certified Flourishing Coaching The Certified Flourishing Coach Model™ is evidence-based and practitioner focused, meaning that it is based on science and psychology. "Evidence-based" describes an approach to medicine, education, and other disciplines that emphasizes the practical application of the findings of the best available current research. Essentially, it means that a concept or practice is supported by a large amount of scientific research. So, when we describe the Flourishing Coaching Model™ as evidence-based, we mean that we are taking the best available current research around people, change, and specifically how people flourish, and practically applying it with a coaching lens. About Rumble Boxing Studio Rumble offers a one-of-a-kind badass fitness experience, with a fight club meets nightclub vibe. We bring together a high-intensity boxing workout with the powerful platform of group fitness. We are more than just fitness; we are a community. All experience levels are welcome.
Pilarski was named to Entrepreneurs Herald’s Top 30 Entrepreneurs to Look Out For in 2022 List
New Approach to Public Relations Pricing In 2022
Google MUM Update
Core Web Vitals: What it Means and How to Measure Them On Your Website While we saw some important changes in 2021 and we expect to see more over the course of 2022, the tried-and-true digital marketing practices that have worked in the past will continue to serve you well into the future. Provide a great user experience on your website pages Back in May 2021, Google introduced its Core Web Vitals update, which rolled out over the summer months. This update is all about improving page experience signals that measure how users perceive the experience of interacting with a web page. At the end of the day, Google is looking to provide the best answers to people’s questions while at the same time providing a great user experience – in its essence, it really is that simple. Simple as it may be, however, it’s not always that easy to achieve!
What are the Benefits of a Landing Page? Landing pages provide a vital touchpoint with you and potential customers, serving as the initial brand interaction through engaging content with an opportunity to generate a lead through a form fill. Here are some key benefits to creating an audience-specific landing page for your next marketing campaign: - Generate leads and conversions - Provide valuable insights into your target audience(s) - Help grow your newsletter subscriber list - They support your business goals through measurable metrics - Increase brand value What types of content does a landing page offer? A good landing page should have a clear message, nurture leads with appropriate content, and the most important, have a call-to-action awareness or consideration form. Here are a few types of content offers you can add to your landing page to convert users into leads: eBooks and whitepapers Event Registration and Webinars Email Newsletter subscriptions Free trials As you begin exploring a landing page for your business, there are a few additional things to consider. Don’t distract your user from the end goal. Limit any unnecessary content that would shift focus from filling your form out. And most importantly, think about how valuable your offer is. The more valuable, the more engaging it will be for the user. Want to take your marketing campaign to the next level? Book a meeting with one our experts today.
November 2021 Newsletter
CIPR Communications Wins Two Web Marketing Association WebAwards in 2021. For Website Development in Collaboration with Indigenous Clients in the Tourism Sector
Web development is perhaps the central point of any long-term digital marketing strategy. Read this introduction to all you need to know about web design.
Website quality audits are useful, data-driven tools that help you to assess and improve your website’s performance. Learn more about them here.
