BEGINNERS GUIDE TO EASY ADVERTISING OF A CONSUMER SERVICE

Christina Pilarski • May 15, 2020

Consumer Services

Unfortunately, marketing in the customer services industry is not always easy and sometimes traditional marketing just won’t work the way it usually does. This is why our team recognizes that it takes some knowledge of the industry to be able to create content that your customers can resonate with. 

Advertising for your customer services business can be achieved through some strategic planning, knowing how to reach your customers (new and current), and consistency!

Create Your Customer Services Marketing Plan

When building a customer services marketing plan, a public relations strategy is critical to the marketing success of your customer services business. Identifying community events, industry and community campaigns, and partnerships that will help ensure your business has a positive reputation in your target markets.  

Email marketing may not be something you have considered before, but we think it’s one of the most targeted, precise, and engaging ways that you can further your relationships with customers as well as prospects. 

When it comes to developing your search engine optimization strategy, adapting to the current environment of the online space is the best way to go. Our approach to SEO ensures we utilize only the best and latest customer services industry practices. Reviews of your customer services go hand in hand with SEO. Great reviews can be leveraged across platforms and approaches with your marketing plan to boost your rankings. 

Understand your Customers
Whether you have a sturdy backing of customers or are trying to build them up, the easiest way to leverage the people coming to your business would be through connecting with them to understand what they are looking for from a customer services business. 

A good place to start would be to look to the customers that you know are already loyal to you. 

Consider starting to collect their email addresses to get them added to an email list, reminding them to follow you on your social media channels, and providing incentives for being active in your space. When it comes to this approach, you must ask – and ask often. 

Asking for reviews from your returning customers is a great way to increase your presence online but also builds relationships. At CIPR Communications we love using tools like BirdEye, it allows you to stay on top of your reviews on across multiple platforms by automating the ask to your customers. This is especially effective if you have already built a big list but haven’t necessarily asked for a review on Facebook, Google My Business, or platforms like Trip Advisor. 

Consistency is Key
Success in the customer services industry won’t happen overnight – be patient and dedicated to your approach. Your customer services marketing plan should be one that you are willing to be committed to sticking to for over one year – don’t switch gears; be patient. Growing a presence takes time and sticking to it allows you to build continuously on your growth. 

If you have any questions about the development of your customer services advertising, CIPR Communications can help! Don’t hesitate to reach out to us!

April 29, 2022
CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's Energize Don't Hide event. CALGARY, AB, April 28, 2022 /CNW/ - Calgary businesses CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's (CMHA Calgary) Energize Don't Hide event to raise awareness about mental health, build connection and community, and fundraise for the ongoing delivery and expansion of CHMA Calgary programs. These local companies are committed to helping the Canadian Mental Health Association's Energize Don't Hide Calgary campaign and are encouraging other businesses to participate through incentives and prizes. The first two businesses that contact Peter Pilarski ( peter@ciprcommunications.com ) to join Energize Don't Hide as a result of this challenge will receive a free Digital Competitive Analysis Report from CIPR Communications. Certified Flourishing Coaching will also provide complimentary Life Coach Training and Certification to the first individual or solopreneur who contacts Abe Brown ( abe@momentumcoach.ca ) to sign up a team. Additionally, Rumble Boxing Studio has agreed to provide $100 Personal Training Gift Certificates for a First Free Session, a Free Heavy Bag Class and Complimentary Group Bookings to all companies that participate in Energize Don't Hide. "We know that physical activity and a sense of belonging to a community can help to improve mental health," said CIPR Communications Vice President Peter Pilarski. "We wanted to take advantage of Energize Don't Hide Calgary to bring local businesses together to raise awareness, lift our collective spirits, raise some money for CHMA Calgary and have some fun while we are at it." In addition to challenging other businesses and individuals to participate in Energize Don't Hide, CIPR Communications invites registered teams to join their team every Friday for a weekly group training or outdoor fitness session, starting with a private group heavy bag session at Rumble Boxing Studio 17 AVE on Friday, May 6th at 1:30 PM. Interested participants can email peter@ciprcommunications.com to take part. "We are thrilled to host the CIPR Communications Team and anyone who joins them at Rumble Boxing Studio on May 6th," said Kealan Bailey, founding trainer at Rumble Boxing Studio. "While getting any kind of exercise is great for mental health, participating in group fitness adds a sense of community that enhances the experience and punching a heavy bag has many therapeutic benefits." Energize Don't Hide runs from May 2 to June 30. During this time participants are challenged to complete 3,300 minutes of activity and teams are challenged to complete 33,000 minutes of activity while raising money for CHMA Calgary's mental health programs. For more information, visit the Energize Don't Hide website. About Certified Flourishing Coaching The Certified Flourishing Coach Model™ is evidence-based and practitioner focused, meaning that it is based on science and psychology. "Evidence-based" describes an approach to medicine, education, and other disciplines that emphasizes the practical application of the findings of the best available current research. Essentially, it means that a concept or practice is supported by a large amount of scientific research. So, when we describe the Flourishing Coaching Model™ as evidence-based, we mean that we are taking the best available current research around people, change, and specifically how people flourish, and practically applying it with a coaching lens. About Rumble Boxing Studio Rumble offers a one-of-a-kind badass fitness experience, with a fight club meets nightclub vibe. We bring together a high-intensity boxing workout with the powerful platform of group fitness. We are more than just fitness; we are a community. All experience levels are welcome.
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