2021 WEB AWARD FOR
OUTSTANDING ACHIEVEMENT
in Web Development for Métis Crossing.
An introduction to our podcast and marketing communications agency
Christina Pilarski • December 2, 2020
My name is Christina and together with my husband Peter we decided to create a podcast about our journey – a podcast about business, marketing, growth, strategy, staff, clients, babies, and marriage.
In this podcast, we discuss why we decided to build a business.
We are the leaders and founders of CIPR Communications. Our company has a tailored, personalized approach to every project, ensuring that your digital marketing goal is led by a well-formulated strategy that will assist you in building a successful online presence. The services we offer include public relations digital marketing, and website design.
Why we started a podcast about building a business
This is the first inaugural episode of our
podcast series. We wanted to create a platform where we could engage with you on a more personal one-to-one basis as well as add value through the lessons we have learned ourselves through starting our own marketing communications agency.
What makes a marketing strategy work
Marketing and developing the best marketing strategy is a challenging and often complex task that has many known but also many unknown variables that make it a very dynamic field. And sometimes some of the best marketing strategies don’t work despite our best intentions. Therefore, what we aim to do through this podcast is connect with you and discuss the different factors that can affect a digital marketing or public relations strategy - it may be circumstantial, environmental, tactical, or a business- related reason why a marketing project didn’t pan out as expected.
As a husband and wife team with different roles within the same business, we often don’t have the time to sit down and have an open discussion where we are free to delve into the complexities of what makes a digital marketing strategy good or what could make it fail.
We each have unique perspectives when it comes to building a business. We aim to add value to your business through each podcast by combining and sharing our knowledge, experience, and the lessons we have learned along the way as well as get the opportunity to learn from you.
Connection is important
We strongly believe in leading by example, and therefore, encourage you to first spend time investing in yourself before building a business. It is only when you are at your best that you can give of your best.
The marketing landscape is ever-changing and complex and can be difficult to navigate at times and that is why we decided to start a podcast – especially during this time of a pandemic. We wanted to be able to share our learnings with you and connect with you on a more authentic level in a time we are living separated from each other.
You matter
Another principle that we base our business on is the genuine care that we have for our staff, our clients, and each other. What matters to you, matters to us, and through the series, we will show you how stepping into your clients' shoes and seeing things from their perspective will assist you in building better client prospect relationships and ultimately a better digital marketing/ public relations strategy.
We are excited to embark on this journey with you and hope that you will join us a few times a week as we delve into the different topics of how to build a business, and what the best digital marketing and public relations strategy is for you and your business. We will also share with you behind-the-scenes information on how we built our business together.
We hope that you will join us on this very exciting series as we explore the ins and outs of building a business.
Listen to the full episode on Apple Podcasts, Spreaker, or Spotify now.
CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's Energize Don't Hide event. CALGARY, AB, April 28, 2022 /CNW/ - Calgary businesses CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's (CMHA Calgary) Energize Don't Hide event to raise awareness about mental health, build connection and community, and fundraise for the ongoing delivery and expansion of CHMA Calgary programs. These local companies are committed to helping the Canadian Mental Health Association's Energize Don't Hide Calgary campaign and are encouraging other businesses to participate through incentives and prizes. The first two businesses that contact Peter Pilarski ( peter@ciprcommunications.com ) to join Energize Don't Hide as a result of this challenge will receive a free Digital Competitive Analysis Report from CIPR Communications. Certified Flourishing Coaching will also provide complimentary Life Coach Training and Certification to the first individual or solopreneur who contacts Abe Brown ( abe@momentumcoach.ca ) to sign up a team. Additionally, Rumble Boxing Studio has agreed to provide $100 Personal Training Gift Certificates for a First Free Session, a Free Heavy Bag Class and Complimentary Group Bookings to all companies that participate in Energize Don't Hide. "We know that physical activity and a sense of belonging to a community can help to improve mental health," said CIPR Communications Vice President Peter Pilarski. "We wanted to take advantage of Energize Don't Hide Calgary to bring local businesses together to raise awareness, lift our collective spirits, raise some money for CHMA Calgary and have some fun while we are at it." In addition to challenging other businesses and individuals to participate in Energize Don't Hide, CIPR Communications invites registered teams to join their team every Friday for a weekly group training or outdoor fitness session, starting with a private group heavy bag session at Rumble Boxing Studio 17 AVE on Friday, May 6th at 1:30 PM. Interested participants can email peter@ciprcommunications.com to take part. "We are thrilled to host the CIPR Communications Team and anyone who joins them at Rumble Boxing Studio on May 6th," said Kealan Bailey, founding trainer at Rumble Boxing Studio. "While getting any kind of exercise is great for mental health, participating in group fitness adds a sense of community that enhances the experience and punching a heavy bag has many therapeutic benefits." Energize Don't Hide runs from May 2 to June 30. During this time participants are challenged to complete 3,300 minutes of activity and teams are challenged to complete 33,000 minutes of activity while raising money for CHMA Calgary's mental health programs. For more information, visit the Energize Don't Hide website. About Certified Flourishing Coaching The Certified Flourishing Coach Model™ is evidence-based and practitioner focused, meaning that it is based on science and psychology. "Evidence-based" describes an approach to medicine, education, and other disciplines that emphasizes the practical application of the findings of the best available current research. Essentially, it means that a concept or practice is supported by a large amount of scientific research. So, when we describe the Flourishing Coaching Model™ as evidence-based, we mean that we are taking the best available current research around people, change, and specifically how people flourish, and practically applying it with a coaching lens. About Rumble Boxing Studio Rumble offers a one-of-a-kind badass fitness experience, with a fight club meets nightclub vibe. We bring together a high-intensity boxing workout with the powerful platform of group fitness. We are more than just fitness; we are a community. All experience levels are welcome.
Pilarski was named to Entrepreneurs Herald’s Top 30 Entrepreneurs to Look Out For in 2022 List
New Approach to Public Relations Pricing In 2022
Google MUM Update
Core Web Vitals: What it Means and How to Measure Them On Your Website While we saw some important changes in 2021 and we expect to see more over the course of 2022, the tried-and-true digital marketing practices that have worked in the past will continue to serve you well into the future. Provide a great user experience on your website pages Back in May 2021, Google introduced its Core Web Vitals update, which rolled out over the summer months. This update is all about improving page experience signals that measure how users perceive the experience of interacting with a web page. At the end of the day, Google is looking to provide the best answers to people’s questions while at the same time providing a great user experience – in its essence, it really is that simple. Simple as it may be, however, it’s not always that easy to achieve!
What are the Benefits of a Landing Page? Landing pages provide a vital touchpoint with you and potential customers, serving as the initial brand interaction through engaging content with an opportunity to generate a lead through a form fill. Here are some key benefits to creating an audience-specific landing page for your next marketing campaign: - Generate leads and conversions - Provide valuable insights into your target audience(s) - Help grow your newsletter subscriber list - They support your business goals through measurable metrics - Increase brand value What types of content does a landing page offer? A good landing page should have a clear message, nurture leads with appropriate content, and the most important, have a call-to-action awareness or consideration form. Here are a few types of content offers you can add to your landing page to convert users into leads: eBooks and whitepapers Event Registration and Webinars Email Newsletter subscriptions Free trials As you begin exploring a landing page for your business, there are a few additional things to consider. Don’t distract your user from the end goal. Limit any unnecessary content that would shift focus from filling your form out. And most importantly, think about how valuable your offer is. The more valuable, the more engaging it will be for the user. Want to take your marketing campaign to the next level? Book a meeting with one our experts today.
November 2021 Newsletter
CIPR Communications Wins Two Web Marketing Association WebAwards in 2021. For Website Development in Collaboration with Indigenous Clients in the Tourism Sector
Web development is perhaps the central point of any long-term digital marketing strategy. Read this introduction to all you need to know about web design.
Website quality audits are useful, data-driven tools that help you to assess and improve your website’s performance. Learn more about them here.
