Our Approach  

CIPR Communications is a full-service, strategy first marketing and communications agency. 

CIPR is a full-service marketing and communications agency. We provide strategic direction and ground level tactical execution servicing Western Canada. 


We aim to be the trusted partners of our clients. We work collaboratively to identify and understand the motivations behind every project we take on. Our clients work with each CIPR team member, providing multiple perspectives from innovators in design, marketing, and communications. Our services and approach have been expertly developed to cater to the most important goals – achieving growth, generating leads, increasing engagement, and building brand awareness and reputation. 


We believe that every client’s needs should be responded to with a personalized approach – pre-packaged solutions and approaches to website development will not hit the mark. If our client’s desire is to stand out and tell their own unique story a cookie cutter approach will never satisfy and never drive the results that the client needs. We are committed to working with you from start to finish to help transform your goals into your reality. CIPR is a hyper-integrated agency, with a balance of creative, marketing, and communications disciplines all working as one project team. We prescribe the right solutions for our clients with a prejudice to one approach over another. 


CIPR is a strategy-first agency. That approach means we spend time with your team at the forefront of the project to ensure that what we build is based on your goals. Building strategy first ensures everything is on the table, all opinions are heard, and the entire team has buy-in from the beginning. Being strategy-first allows projects to run more smoothly and ensure they are on-time, on-scope, and on-budget. At CIPR, we believe and are committed to absolute transparency as the best way to build relationships, which will translate to successful project outcomes.


Our agency has built standard operating procedures for all tasks – from strategic tasks to tactical execution. These operating procedures ensure that every team member is providing the same level of service and a client’s experience no matter which team member they are working with is consistent. Our standard operating procedures also ensure that when we call on expertise from our global network of expertise via WSI the internal standards our client expects from CIPR are followed. Our documented practices allow us to have confidence in all team members we assemble to get a job done for our client.   

SCHEDULE A MEETING WITH THE CIPR LEADERSHIP TEAM

It's our approach , local and global expertise , and strong corporate values that collectively establish the CIPR Difference. 

Produce Better Results and Uncover Business Opportunities

Clients of CIPR receive several benefits that add value to our partnership including: 

  • Access to a global network of digital marketing masters through our WSI network
  • Confidence that a Google Premier Partner (top 1% of all agencies worldwide) is monitoring and executing your global paid search campaign 
  • Free social media and digital marketing videos developed through Promo 
  • Creation of process and standard operating procedures for all components of execution as part of our services
  • Easy to understand reporting featuring a quarterly video explanation on metrics, next steps, and achievements 
  • Access to discounted tools and products that benefit your communications, marketing, and website projects - from news wire services to website hosting fees to reputation management plugins 
  • Collaborative approach internally and externally – CIPR clients receive attention from all levels of our team and network, not just a junior project manager 
  • CIPR clients are considered a part of our team, we work collaboratively and transparently
  • One flat project fee and no confusion over hourly rates, WSI expertise leveraged, or time spent – it’s about getting the job done and leveraging all the expertise we can

Why people trust us for their Digital Marketing Services

“CIPR provides excellent digital marketing and strategy services for our  business. They know their stuff and deliver on their commitments..”
Greg Belanger, Lucky Sportfishing
“CIPR has polished my online presence, listened to my vision, did research to see the viability of it and now finds new ways  to help me expand. ”
Misty McKenzie, Sugar Shack
“CIPR is your go-to for all of your marketing and digital strategy needs. Their ability to explain the digital world in laymen terms is unrivalled.” 
Catherine LeBlanc, Alberta Ballet School 
"CIPR builds out our lead conversion via SEO and website optimization. They are brilliant and truly add value to our existing digital program."
Tracey Murray, Dynamic Risk