5 benefits of hiring a digital marketing agency

Christina Pilarski • September 29, 2020
A digital marketing agency offers your business benefits that you are unlikely to realize on your own, unless you have the budget for an extensive in-house digital marketing team. Although these agencies offer a whole range of services, the ultimate benefit of hiring one can be reduced to the following essential points.  

1. A digital marketing agency offers measurable results

Whatever specific results you achieve with your digital marketing, you will be able to measure them precisely. Unlike most traditional marketing methods, digital marketing offers advanced analytical tools that enable you to tell exactly what progress you’re making, and how you can redirect your efforts for better results.

2. You can focus on your business

By outsourcing your digital marketing, you give your team the time it needs to focus on other, more pressing aspects of your business. You can focus on operations and your dealings with existing clients, you can develop new growth strategies, all while trusting that your online presence is expanding under the guidance of a team of experts.

3. Your marketing team is augmented

If you do have an in-house marketing team, they probably have their hands full dealing with everything from branding to television advertising, as well as digital marketing. By outsourcing online functions, you free up your marketers so they can focus on other promotional efforts. You can extend your internal marketing division without the additional cost of hiring dedicated social media, web design and SEO specialists.

4. Objective insights fuel your growth

Of course, you’re passionate about your work and that is essential for achieving your goals. However, it can sometimes interfere with your ability to market yourself, because you may lack the objectivity to assess the pros and cons, and make the necessary adjustments. By hiring a digital marketing agency, you secure the aid of an outside point of view - one that is sympathetic with your target market, and one that can clearly see and define your strengths and weaknesses.

5. You stay on trend and up to date

You may not always be able to keep up to date with shifting online trends. They change all the time, and you have other things to worry about. For digital marketers, however, this is part of the job. You can trust that they will stay on top of the trends and adjust their strategies as needed.

Let us help you benefit from digital marketing. Contact us today!

CIPR Communications is a digital marketing agency in Calgary, AB. Let us provide you with all these benefits and more. Contact us for more information.

April 29, 2022
CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's Energize Don't Hide event. CALGARY, AB, April 28, 2022 /CNW/ - Calgary businesses CIPR Communications, Certified Flourishing Coaching and Rumble Boxing Studio have teamed up to participate in the Canadian Mental Health Association's (CMHA Calgary) Energize Don't Hide event to raise awareness about mental health, build connection and community, and fundraise for the ongoing delivery and expansion of CHMA Calgary programs. These local companies are committed to helping the Canadian Mental Health Association's Energize Don't Hide Calgary campaign and are encouraging other businesses to participate through incentives and prizes. The first two businesses that contact Peter Pilarski ( peter@ciprcommunications.com ) to join Energize Don't Hide as a result of this challenge will receive a free Digital Competitive Analysis Report from CIPR Communications. Certified Flourishing Coaching will also provide complimentary Life Coach Training and Certification to the first individual or solopreneur who contacts Abe Brown ( abe@momentumcoach.ca ) to sign up a team. Additionally, Rumble Boxing Studio has agreed to provide $100 Personal Training Gift Certificates for a First Free Session, a Free Heavy Bag Class and Complimentary Group Bookings to all companies that participate in Energize Don't Hide. "We know that physical activity and a sense of belonging to a community can help to improve mental health," said CIPR Communications Vice President Peter Pilarski. "We wanted to take advantage of Energize Don't Hide Calgary to bring local businesses together to raise awareness, lift our collective spirits, raise some money for CHMA Calgary and have some fun while we are at it." In addition to challenging other businesses and individuals to participate in Energize Don't Hide, CIPR Communications invites registered teams to join their team every Friday for a weekly group training or outdoor fitness session, starting with a private group heavy bag session at Rumble Boxing Studio 17 AVE on Friday, May 6th at 1:30 PM. Interested participants can email peter@ciprcommunications.com to take part. "We are thrilled to host the CIPR Communications Team and anyone who joins them at Rumble Boxing Studio on May 6th," said Kealan Bailey, founding trainer at Rumble Boxing Studio. "While getting any kind of exercise is great for mental health, participating in group fitness adds a sense of community that enhances the experience and punching a heavy bag has many therapeutic benefits." Energize Don't Hide runs from May 2 to June 30. During this time participants are challenged to complete 3,300 minutes of activity and teams are challenged to complete 33,000 minutes of activity while raising money for CHMA Calgary's mental health programs. For more information, visit the Energize Don't Hide website. About Certified Flourishing Coaching The Certified Flourishing Coach Model™ is evidence-based and practitioner focused, meaning that it is based on science and psychology. "Evidence-based" describes an approach to medicine, education, and other disciplines that emphasizes the practical application of the findings of the best available current research. Essentially, it means that a concept or practice is supported by a large amount of scientific research. So, when we describe the Flourishing Coaching Model™ as evidence-based, we mean that we are taking the best available current research around people, change, and specifically how people flourish, and practically applying it with a coaching lens. About Rumble Boxing Studio Rumble offers a one-of-a-kind badass fitness experience, with a fight club meets nightclub vibe. We bring together a high-intensity boxing workout with the powerful platform of group fitness. We are more than just fitness; we are a community. All experience levels are welcome.
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