Discovery and Research 

Understanding who you are and what you are looking to achieve is always step number 1. Before you become our client, we will provide you with a free Internet Business Analysis that gives us an idea of what your starting point is, as well as where the biggest opportunities for gains are. After you have signed up, the in-depth research continues, beginning with a comprehensive in-boarding and research phase and followed by strategy development. 

Improving Website Health on On-Page Optimizations 

Website health is critically important to a successful online marketing strategy. Search engines ultimately want to provide end users a great user experience, which means your website needs to load quickly, should not be filled with spelling and grammar errors, and broken links and should follow best practices and search engine guidelines for website development and performance. We also work on your website’s page titles, descriptions and heading structure to align these aspects of your site with the keywords and phrases you are looking to rank for. Improving these on-site optimizations is how your website communicates to search engines an tells them what is most important on your pages. 

Pillar Post Content Marketing 

Our approach to content is our secret sauce. While many online marketing agencies tell clients to just keep writing content, we are much more strategic about it. When you engage us for your SEO marketing, your content marketing plan will use a deliberate approach that organizes your content by topic, making it easier for your visitors to navigate the content on your website that interests them. We then use pillar posts to interlink with blog posts and to service and product pages on your website. This approach is inline with how customers now use the internet to shop and also helps you to outrank your competitors – a true win-win scenario. 

Link Building and Off-Site Optimizations 

Links are still the biggest ranking factor, but the quality of links has become much more important than they used to be – this is how you improve your domain authority, which is how search engines rank your website against others. Our SEO marketing approaches focus on building high quality links to your website and this is the way to achieve continuous improvement over time. Link building is inherently tied to your content marketing strategy, however, because its easier to build quality links to pages with quality content. Also important is ensuring that your other digital assets, such as your social media accounts, contain language that is aligned with the language on your website and that your social media strategy is aligned with your content marketing strategy. 

Competitor Monitoring 

Staying ahead of your competitors starts with understanding what they are doing and when it comes to online marketing, your strategy cannot be built in a vacuum. By keeping track of what your competitors are doing online, you can find out which keywords they rank for and you can develop strategies to close the gap, outperform and out maneuver them. Competitor monitoring also helps us learn which pages are performing best on their websites and which backlinks are improving their domain rating – all of this data helps us to develop strategies that make you win.   

Industry Leading Reporting 

Understanding the metrics is essential. Do you get a long report full of links and numbers from your SEO agency that you don't understand? When you contact them does it feel like your note has gone into a black hole? At CIPR we believe in SEO reporting that is easy to understand and shows you progress every, single month. Our team not only reviews your report thoroughly but comes up with the best course of action to continue to see growth in the months to come. Your CIPR team is here to explain all the data points and gives you the information you need to explain it to your own executives, team members, and stakeholders. Our industry leading search engine optimization reporting gives your team confidence that your SEO program is working hard for you.